Aircraft Technology Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI157

Course Name:

Entrepreneurship and marketing

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	after graduation, students will step into real life, learn basic entrepreneurship, marketing classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied, participation in the course will be 30%. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of entrepreneurship
4) What does entrepreneurhsip and marketing mean
5) To have knowledge about the realities of business life with the knowledge learned

Course Flow Plan

Week	Subject	Related Preparation
1)	Food industry owerview
2)	Entrepreneurship concept
3)	Entrepreneurship and business
4)	Entrepreneurship in the food market
5)	The concept of marketing in entrepreneurship
6)	Marketing management and planning
7)	General evaluation
8)	Midterm Exam
9)	Consumer markets and behavior and promotion desicions
10)	Product planning and development
11)	International marketing and new developments
11)	International marketing and new developments
12)	Efficiency faktor in entrepreneurship and marketing
13)	Total quality management and productivity relationship
14)	Final exam

Sources

Course Notes / Textbooks:	Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul
References:	Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other sources with current knowledge in the field based on the qualifications gained at the secondary level.
2) To gain the ability to use the theoretical and practical knowledge at the basic level in the same field at an advanced level or at the same level. To be able to interpret and evaluate data, to define problems, to analyze and to develop solutions based on evidence, by using basic knowledge and skills acquired in the field.
3) -To be able to transfer his / her thoughts at the level of basic knowledge and skills related to his / her field through written and verbal communication. -To be able to share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts. -To be able to follow information in his / her field and communicate with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. -To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field.
4) -To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs. -To be able to direct his / her education to an advanced education level in the same field or to a profession at the same level. -Gaining consciousness of lifelong learning.
5) -To have social, scientific, cultural and ethical values in the stages of gathering, applying and announcing the results related to the field. -To have sufficient consciousness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
6) -To be able to conduct a basic level study independently. -To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field. -To be able to carry out activities for the development of employees working under their responsibility within the framework of a project.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other sources with current knowledge in the field based on the qualifications gained at the secondary level.
2)	To gain the ability to use the theoretical and practical knowledge at the basic level in the same field at an advanced level or at the same level. To be able to interpret and evaluate data, to define problems, to analyze and to develop solutions based on evidence, by using basic knowledge and skills acquired in the field.
3)	-To be able to transfer his / her thoughts at the level of basic knowledge and skills related to his / her field through written and verbal communication. -To be able to share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts. -To be able to follow information in his / her field and communicate with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. -To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field.
4)	-To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs. -To be able to direct his / her education to an advanced education level in the same field or to a profession at the same level. -Gaining consciousness of lifelong learning.
5)	-To have social, scientific, cultural and ethical values in the stages of gathering, applying and announcing the results related to the field. -To have sufficient consciousness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
6)	-To be able to conduct a basic level study independently. -To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field. -To be able to carry out activities for the development of employees working under their responsibility within the framework of a project.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	26
Presentations / Seminar	13	26
Homework Assignments	13	26
Midterms	1	2
Final	1	2
Total Workload		124