Justice Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI157

Course Name:

Entrepreneurship and marketing

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	after graduation, students will step into real life, learn basic entrepreneurship, marketing classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied, participation in the course will be 30%. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of entrepreneurship
4) What does entrepreneurhsip and marketing mean
5) To have knowledge about the realities of business life with the knowledge learned

Course Flow Plan

Week	Subject	Related Preparation
1)	Food industry owerview
2)	Entrepreneurship concept
3)	Entrepreneurship and business
4)	Entrepreneurship in the food market
5)	The concept of marketing in entrepreneurship
6)	Marketing management and planning
7)	General evaluation
8)	Midterm Exam
9)	Consumer markets and behavior and promotion desicions
10)	Product planning and development
11)	International marketing and new developments
11)	International marketing and new developments
12)	Efficiency faktor in entrepreneurship and marketing
13)	Total quality management and productivity relationship
14)	Final exam

Sources

Course Notes / Textbooks:	Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul
References:	Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts.
2) Has knowledge about the main differences and consequences of private law and public law.
3) Learns the analytical thinking method and has the ability to compare and use legal concepts.
4) Gains the ability to use theoretical knowledge in practical application through case studies.
5) Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved.
6) Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes.
7) Have comprehensive knowledge and skills about information technologies required by judicial mechanism.
8) To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation.
9) Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application.
10) Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession.
11) It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12) Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard.
13) Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession.
14) He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts.
15) He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts.
2)	Has knowledge about the main differences and consequences of private law and public law.
3)	Learns the analytical thinking method and has the ability to compare and use legal concepts.
4)	Gains the ability to use theoretical knowledge in practical application through case studies.
5)	Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved.
6)	Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes.
7)	Have comprehensive knowledge and skills about information technologies required by judicial mechanism.
8)	To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation.
9)	Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application.
10)	Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession.
11)	It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12)	Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard.
13)	Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession.
14)	He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts.
15)	He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	26
Presentations / Seminar	13	26
Homework Assignments	13	26
Midterms	1	2
Final	1	2
Total Workload		124