ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Management Information Systems | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code: | UNI157 | ||||
| Course Name: | Entrepreneurship and marketing | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
| Course Lecturer(s): | Yaman Durusoy | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | after graduation, students will step into real life, learn basic entrepreneurship, marketing classification and properties. |
| Course Content: | The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied, participation in the course will be 30%. Average score of passing: “60” |
Learning Outcomes
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The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept 2) Problem solving and self-expression after proactive participation 3) Understanding the limits of entrepreneurship 4) What does entrepreneurhsip and marketing mean 5) To have knowledge about the realities of business life with the knowledge learned |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Food industry owerview | |
| 2) | Entrepreneurship concept | |
| 3) | Entrepreneurship and business | |
| 4) | Entrepreneurship in the food market | |
| 5) | The concept of marketing in entrepreneurship | |
| 6) | Marketing management and planning | |
| 7) | General evaluation | |
| 8) | Midterm Exam | |
| 9) | Consumer markets and behavior and promotion desicions | |
| 10) | Product planning and development | |
| 11) | International marketing and new developments | |
| 11) | International marketing and new developments | |
| 12) | Efficiency faktor in entrepreneurship and marketing | |
| 13) | Total quality management and productivity relationship | |
| 14) | Final exam |
Sources
| Course Notes / Textbooks: | Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul |
| References: | Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | |||||||||||||
| 2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | |||||||||||||
| 3) Uses different information technologies and systems for understanding and solving various business problems. | |||||||||||||
| 4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | |||||||||||||
| 5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | |||||||||||||
| 6) Gains technical and managerial contributions to IT projects and takes responsibility. | |||||||||||||
| 7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | |||||||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | |||||||||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | |||||||||||||
| 10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | |||||||||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | |||||||||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | |||||||||||||
| 13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 |
| 2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 |
| 3) | Uses different information technologies and systems for understanding and solving various business problems. | 3 |
| 4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 3 |
| 5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 3 |
| 6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 3 |
| 7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 3 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
| 10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 3 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
| 13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 13 | 26 |
| Presentations / Seminar | 13 | 26 |
| Homework Assignments | 13 | 26 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 124 | |