Political Science and Public Administration Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI157

Course Name:

Entrepreneurship and marketing

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	after graduation, students will step into real life, learn basic entrepreneurship, marketing classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied, participation in the course will be 30%. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of entrepreneurship
4) What does entrepreneurhsip and marketing mean
5) To have knowledge about the realities of business life with the knowledge learned

Course Flow Plan

Week	Subject	Related Preparation
1)	Food industry owerview
2)	Entrepreneurship concept
3)	Entrepreneurship and business
4)	Entrepreneurship in the food market
5)	The concept of marketing in entrepreneurship
6)	Marketing management and planning
7)	General evaluation
8)	Midterm Exam
9)	Consumer markets and behavior and promotion desicions
10)	Product planning and development
11)	International marketing and new developments
11)	International marketing and new developments
12)	Efficiency faktor in entrepreneurship and marketing
13)	Total quality management and productivity relationship
14)	Final exam

Sources

Course Notes / Textbooks:	Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul
References:	Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) To have knowledge about the basic theoretical debates in Political Science and Public Administration.
2) To define contemporary developments, approaches and basic concepts in Political Science and Public Administration at national and international level.
3) Relate the interaction of the Department of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economy, business).
4) Evaluate and discuss the events in interdisciplinary dimension, acquire knowledge and skills, conduct research using social sciences methods and follow the field.
5) Political and social processes that take place in Turkey and in the world, able to solve problems and the causes of these problems, on the relationship of citizens with political structures reveals scientifically.
6) To design and to prepare scientific studies such as theoretical or experimental projects, reports, articles and theses, either on their own or with others, and uses qualitative and quantitative research techniques related to their field.
7) To use leadership characteristics in Political Science and Public Administration with the awareness of compliance with team work.
8) Develops behavior according to ethics and social values and evaluates what they have learned by deciding what they need and critically question the information they have acquired.
9) Transmits the opinions, thoughts and solutions in Political Science and Public Administration to the related persons and institutions in written and oral form.
10) According to the level of European Language Portfolio, a foreign language is at least A2 for Pre-Bachelor's degree according to the level of education; At least B1 for the License; To be able to use at least C1 and at least C1 General Level for PhD.
11) To be able to use information and communication technologies together with computer software in at least the European Computer Driving License Basic Level (Associate) or Advanced Level (Associate and Associate) required by the department.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have knowledge about the basic theoretical debates in Political Science and Public Administration.	1
2)	To define contemporary developments, approaches and basic concepts in Political Science and Public Administration at national and international level.	1
3)	Relate the interaction of the Department of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economy, business).	3
4)	Evaluate and discuss the events in interdisciplinary dimension, acquire knowledge and skills, conduct research using social sciences methods and follow the field.	3
5)	Political and social processes that take place in Turkey and in the world, able to solve problems and the causes of these problems, on the relationship of citizens with political structures reveals scientifically.	3
6)	To design and to prepare scientific studies such as theoretical or experimental projects, reports, articles and theses, either on their own or with others, and uses qualitative and quantitative research techniques related to their field.	2
7)	To use leadership characteristics in Political Science and Public Administration with the awareness of compliance with team work.	2
8)	Develops behavior according to ethics and social values and evaluates what they have learned by deciding what they need and critically question the information they have acquired.	2
9)	Transmits the opinions, thoughts and solutions in Political Science and Public Administration to the related persons and institutions in written and oral form.	1
10)	According to the level of European Language Portfolio, a foreign language is at least A2 for Pre-Bachelor's degree according to the level of education; At least B1 for the License; To be able to use at least C1 and at least C1 General Level for PhD.	2
11)	To be able to use information and communication technologies together with computer software in at least the European Computer Driving License Basic Level (Associate) or Advanced Level (Associate and Associate) required by the department.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	26
Presentations / Seminar	13	26
Homework Assignments	13	26
Midterms	1	2
Final	1	2
Total Workload		124