Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI154 | ||||
Course Name: | Financial Analysis | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Öğr. Gör. ÖZLEM NUR BESLER | ||||
Course Lecturer(s): |
Öğr. Gör. ÖZLEM NUR BESLER |
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Course Assistants: |
Course Objectives: | The aim of the course is to teach the students the basics of arranging the business charts, transferring the necessary information about the financial statements, and information about the preparation process of the analytical tables. Thus, they must be knowledgeable about how to interpret financial statements that come to the analysis phase with the help of analysis techniques. |
Course Content: | Presentation of general information about financial statements, main financial statements; analysis of financial statement report and income statement, supplementary statements, financial analysis techniques and application of these techniques to basic financial tables, analysis of ratios and financial tables. |
The students who have succeeded in this course;
1) The financial outputs of the enterprises are compared periodically and sectorially through the financial statements. 2) Businesses are interpreted by means of analysis techniques through financial statements, 3) Financial analysis results of the enterprises are reported, 4) Analysis of financial statements of enterprises examines elements of financial statements. |
Week | Subject | Related Preparation |
1) | Financial Tables-1 | |
2) | Financial Tables-2 | |
3) | Financial Tables-3 | |
4) | Financial Analysis-1 | |
5) | Financial Analysis Techniques-1 | |
6) | Financial Analysis Techniques-2 | |
7) | Midterm | |
8) | Financial Analysis Techniques-3 | |
9) | Fund Flow Analysis | |
10) | Cash Flow Chart and Cash Flow Analysis | |
11) | Breakeven Point and Leverage Analysis | |
12) | Financial Failure in Firms | |
13) | Question Solution | |
14) | General Evaluation | |
15) | FINAL EXAM PERIOD |
Course Notes / Textbooks: | -Karaca, S. S. (2015). Finansal Tablolar Analizi. Fakülte Yayınevi. |
References: | Karaca, S. S. (2015). Finansal Tablolar Analizi. Fakülte Yayınevi. |
Course Learning Outcomes | 1 |
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3 |
4 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
total | % 100 |