Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI154

Course Name:

Financial Analysis

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ÖZLEM NUR BESLER

Course Lecturer(s):

Öğr. Gör. ÖZLEM NUR BESLER

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to teach the students the basics of arranging the business charts, transferring the necessary information about the financial statements, and information about the preparation process of the analytical tables. Thus, they must be knowledgeable about how to interpret financial statements that come to the analysis phase with the help of analysis techniques.
Course Content:	Presentation of general information about financial statements, main financial statements; analysis of financial statement report and income statement, supplementary statements, financial analysis techniques and application of these techniques to basic financial tables, analysis of ratios and financial tables.

Learning Outcomes

The students who have succeeded in this course;
1) The financial outputs of the enterprises are compared periodically and sectorially through the financial statements.
2) Businesses are interpreted by means of analysis techniques through financial statements,
3) Financial analysis results of the enterprises are reported,
4) Analysis of financial statements of enterprises examines elements of financial statements.

Course Flow Plan

Week	Subject	Related Preparation
1)	Financial Tables-1
2)	Financial Tables-2
3)	Financial Tables-3
4)	Financial Analysis-1
5)	Financial Analysis Techniques-1
6)	Financial Analysis Techniques-2
7)	Midterm
8)	Financial Analysis Techniques-3
9)	Fund Flow Analysis
10)	Cash Flow Chart and Cash Flow Analysis
11)	Breakeven Point and Leverage Analysis
12)	Financial Failure in Firms
13)	Question Solution
14)	General Evaluation
15)	FINAL EXAM PERIOD

Sources

Course Notes / Textbooks:	-Karaca, S. S. (2015). Finansal Tablolar Analizi. Fakülte Yayınevi.
References:	Karaca, S. S. (2015). Finansal Tablolar Analizi. Fakülte Yayınevi.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100