| International Trade and Business (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI149 | ||||
| Course Name: | Media and Society | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. PEYAMİ ÇELİKCAN | ||||
| Course Lecturer(s): | Peyami Çelikcan | ||||
| Course Assistants: |
| Course Objectives: | This course aims to provide a comprehensive understanding of media and society relations in accordance with communicagtion theories |
| Course Content: | The course will be covered by following topics: development of mass media, the effects of mass media, mass communication, functions of mass communication, communication theories |
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The students who have succeeded in this course;
1) Understanding mass media and mass communication 2) Understanding effects of mass media on society 3) Understanding communication theories |
| Week | Subject | Related Preparation |
| 1) | Introduction to communication | |
| 2) | Basic terms of mass communication and mass media | |
| 3) | Mass media and society | |
| 4) | Paul Lazersfeld | |
| 5) | Harold Laswell | |
| 6) | 1st Quiz | |
| 7) | Walter Lippman | |
| 8) | Agenda Setting | |
| 9) | Technological Determinism | |
| 10) | International Communication | |
| 11) | Cultural Imperialism | |
| 12) | 2nd Quiz | |
| 13) | Uses and Gratification Theory | |
| 14) | Final Evaluation | |
| 15) | Final |
| Course Notes / Textbooks: | Mass Communication Theory, Denis McQuail, 6th Edition, Sage Publication, 2010. |
| References: | Course Slides |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | |||||||||||||
| 1) Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | |||||||||||||
| 2) Possess the knowledge and skills related to different functions and interactions of international business and trade. | |||||||||||||
| 3) Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | |||||||||||||
| 4) Use different theoretical approaches to understanding and solving various business and trade problems. | |||||||||||||
| 5) Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | |||||||||||||
| 6) Understands the value of developing new trade projects and generating strategies within international market needs. | |||||||||||||
| 7) Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | |||||||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | |||||||||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | |||||||||||||
| 10) Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | |||||||||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | |||||||||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | |||||||||||||
| 13) Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. | |||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | |
| 2) | Possess the knowledge and skills related to different functions and interactions of international business and trade. | |
| 3) | Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | |
| 4) | Use different theoretical approaches to understanding and solving various business and trade problems. | |
| 5) | Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | |
| 6) | Understands the value of developing new trade projects and generating strategies within international market needs. | |
| 7) | Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | |
| 10) | Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | |
| 13) | Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 2 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 3 | 2 | 70 | |||
| Study Hours Out of Class | 14 | 0 | 2 | 28 | |||
| Midterms | 2 | 8 | 16 | ||||
| Final | 1 | 10 | 10 | ||||
| Total Workload | 124 | ||||||