Pharmacy Services Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI147

Course Name:

Brand Management

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. DİNÇER ATLI

Course Lecturer(s):

Cem Duran

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective.
Course Content:	In this course, basic concepts related to brand management and brand management strategies will be examined.

Learning Outcomes

The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail.
2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it.
3) The course will also include students to prepare an article on a branding topic will be requested.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is a Brand? Benefits, Functions
2)	Historical Development of Brand Concept
3)	Brand Image, Elements and Associations
4)	Brand Types
5)	Development and Management of Brand Strategie
6)	Brand Expansion Strategies
7)	Brand Expansion Strategies
8)	Mid-term Exam
9)	Brand Identity and Positioning
10)	Brand Communication
11)	Brand Equity
12)	Brand Strategies: Positioning, Perception Maps
13)	Regulations Related to Trademark
14)	Intellectual Property Rights
15)	Intellectual Property Rights
16)	Final Exam

Sources

Course Notes / Textbooks:	Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap
References:	Konuyla ilgili bilimsel makaleler Scientific articles on the subject

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form.
2) Have knowledge about research methods of drugs and necessary resources related to the profession.
3) Has knowledge about regulations and legislation related to pharmacy and drugs.
4) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
5) Has enough awareness about individual and public health, environmental protection and occupational safety.
6) Has the ability to use computer programs in the field of pharmacy.
7) Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field.
8) Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field.
9) Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage.
10) They act in accordance with quality management and processes.
11) In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use.
12) Have the discipline necessary for team work, high communication skills, technical and application knowledge.
13) It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field.
14) As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form.
2)	Have knowledge about research methods of drugs and necessary resources related to the profession.
3)	Has knowledge about regulations and legislation related to pharmacy and drugs.
4)	Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
5)	Has enough awareness about individual and public health, environmental protection and occupational safety.
6)	Has the ability to use computer programs in the field of pharmacy.
7)	Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field.
8)	Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field.
9)	Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage.
10)	They act in accordance with quality management and processes.
11)	In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use.
12)	Have the discipline necessary for team work, high communication skills, technical and application knowledge.
13)	It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field.
14)	As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	28
Midterms	8	43
Final	8	48
Total Workload		119