| Dialysis | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI147 | ||||
| Course Name: | Brand Management | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
| Course Lecturer(s): | Cem Duran | ||||
| Course Assistants: |
| Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
| Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
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The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
| Week | Subject | Related Preparation |
| 1) | What is a Brand? Benefits, Functions | |
| 2) | Historical Development of Brand Concept | |
| 3) | Brand Image, Elements and Associations | |
| 4) | Brand Types | |
| 5) | Development and Management of Brand Strategie | |
| 6) | Brand Expansion Strategies | |
| 7) | Brand Expansion Strategies | |
| 8) | Mid-term Exam | |
| 9) | Brand Identity and Positioning | |
| 10) | Brand Communication | |
| 11) | Brand Equity | |
| 12) | Brand Strategies: Positioning, Perception Maps | |
| 13) | Regulations Related to Trademark | |
| 14) | Intellectual Property Rights | |
| 15) | Intellectual Property Rights | |
| 16) | Final Exam |
| Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
| References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | |||||||||||||||
| 1) Knows the competencies and responsibilities of the profession, has the theoretical and practical knowledge about the basic physical principles of dialysis. | |||||||||||||||
| 2) General aspects of nephrology have knowledge about renal failure, renal diseases, fluid electrolyte problems and develops solutions when faced with an unpredictable situation. | |||||||||||||||
| 3) Hemodiafiltration uses peritoneal dialysis and hemodialysis device. | |||||||||||||||
| 4) Can follow the patient from end to end in hemodialysis. | |||||||||||||||
| 5) To be aware of social, scientific, cultural and professional ethical values and use them in working environment. | |||||||||||||||
| 6) Have information about dialysis treatment methods and types. He constantly trains himself by following the technological and scientific developments in dialysis. | |||||||||||||||
| 7) It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level. | |||||||||||||||
| 8) It is prone to teamwork and has the ability to communicate effectively with other members of the health team. | |||||||||||||||
| 9) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |||||||||||||||
| 10) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |||||||||||||||
| 11) Acts in accordance with laws, regulations, legislation and professional ethics rules related to its duties, rights and responsibilities as individuals. | |||||||||||||||
| 12) They act in accordance with quality management and processes and participate in these processes. Has sufficient knowledge about occupational safety. | |||||||||||||||
| 13) He is sensitive to the health problems of dialysis patients and works with a consciousness towards improving health. | |||||||||||||||
| 14) Has enough awareness about individual and public health, environmental protection and occupational safety. | |||||||||||||||
| 15) Its appearance, attitude, attitude and behavior make it an example for society. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Knows the competencies and responsibilities of the profession, has the theoretical and practical knowledge about the basic physical principles of dialysis. | |
| 2) | General aspects of nephrology have knowledge about renal failure, renal diseases, fluid electrolyte problems and develops solutions when faced with an unpredictable situation. | |
| 3) | Hemodiafiltration uses peritoneal dialysis and hemodialysis device. | |
| 4) | Can follow the patient from end to end in hemodialysis. | |
| 5) | To be aware of social, scientific, cultural and professional ethical values and use them in working environment. | |
| 6) | Have information about dialysis treatment methods and types. He constantly trains himself by following the technological and scientific developments in dialysis. | |
| 7) | It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level. | |
| 8) | It is prone to teamwork and has the ability to communicate effectively with other members of the health team. | |
| 9) | It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 10) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
| 11) | Acts in accordance with laws, regulations, legislation and professional ethics rules related to its duties, rights and responsibilities as individuals. | |
| 12) | They act in accordance with quality management and processes and participate in these processes. Has sufficient knowledge about occupational safety. | |
| 13) | He is sensitive to the health problems of dialysis patients and works with a consciousness towards improving health. | |
| 14) | Has enough awareness about individual and public health, environmental protection and occupational safety. | |
| 15) | Its appearance, attitude, attitude and behavior make it an example for society. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Midterms | 8 | 43 |
| Final | 8 | 48 |
| Total Workload | 119 | |