Medical Imaging Techniques | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI147 | ||||
Course Name: | Brand Management | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
Course Lecturer(s): | Cem Duran | ||||
Course Assistants: |
Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
Week | Subject | Related Preparation |
1) | What is a Brand? Benefits, Functions | |
2) | Historical Development of Brand Concept | |
3) | Brand Image, Elements and Associations | |
4) | Brand Types | |
5) | Development and Management of Brand Strategie | |
6) | Brand Expansion Strategies | |
7) | Brand Expansion Strategies | |
8) | Mid-term Exam | |
9) | Brand Identity and Positioning | |
10) | Brand Communication | |
11) | Brand Equity | |
12) | Brand Strategies: Positioning, Perception Maps | |
13) | Regulations Related to Trademark | |
14) | Intellectual Property Rights | |
15) | Intellectual Property Rights | |
16) | Final Exam |
Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||||||||
1) Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques. | |||||||||||||
2) Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation. | |||||||||||||
3) Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices. | |||||||||||||
4) Has knowledge about occupational health and safety. | |||||||||||||
5) In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary. | |||||||||||||
6) Communicates effectively with colleagues, patients, relatives, physicians and other health professionals. | |||||||||||||
7) Knows radiological anatomy at basic level. Recognize the anatomical structures displayed. | |||||||||||||
8) Know medical and radiological terms, uses effectively. | |||||||||||||
9) Has the ability to communicate and work effectively with different medical sciences. | |||||||||||||
10) Adopts the principle of lifelong learning and follows and learns the technological developments in the field. | |||||||||||||
11) Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. | |||||||||||||
12) Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field. | |||||||||||||
13) Has knowledge about ethical principles and rules in the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques. | |
2) | Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation. | |
3) | Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices. | |
4) | Has knowledge about occupational health and safety. | |
5) | In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary. | |
6) | Communicates effectively with colleagues, patients, relatives, physicians and other health professionals. | |
7) | Knows radiological anatomy at basic level. Recognize the anatomical structures displayed. | |
8) | Know medical and radiological terms, uses effectively. | |
9) | Has the ability to communicate and work effectively with different medical sciences. | |
10) | Adopts the principle of lifelong learning and follows and learns the technological developments in the field. | |
11) | Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. | |
12) | Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field. | |
13) | Has knowledge about ethical principles and rules in the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Midterms | 8 | 43 |
Final | 8 | 48 |
Total Workload | 119 |