| Operation Room Services (Evening Education) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI147 | ||||
| Course Name: | Brand Management | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
| Course Lecturer(s): | Cem Duran | ||||
| Course Assistants: |
| Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
| Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
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The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
| Week | Subject | Related Preparation |
| 1) | What is a Brand? Benefits, Functions | |
| 2) | Historical Development of Brand Concept | |
| 3) | Brand Image, Elements and Associations | |
| 4) | Brand Types | |
| 5) | Development and Management of Brand Strategie | |
| 6) | Brand Expansion Strategies | |
| 7) | Brand Expansion Strategies | |
| 8) | Mid-term Exam | |
| 9) | Brand Identity and Positioning | |
| 10) | Brand Communication | |
| 11) | Brand Equity | |
| 12) | Brand Strategies: Positioning, Perception Maps | |
| 13) | Regulations Related to Trademark | |
| 14) | Intellectual Property Rights | |
| 15) | Intellectual Property Rights | |
| 16) | Final Exam |
| Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
| References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | |||||||||||||||
| 1) Has the ability to take the responsibility of theoretical knowledge about the field of operating room services and to take solutions and take solutions in unpredictable situations. | |||||||||||||||
| 2) He / she is dominating the legislation which contains the duties and responsibilities related to his / her field. | |||||||||||||||
| 3) Have knowledge of medical terms related to the field of operating room services. | |||||||||||||||
| 4) Have information about ideal operating room environment. | |||||||||||||||
| 5) Have the knowledge of surgical techniques, tools and materials used in the operating room. | |||||||||||||||
| 6) Works with other health disciplines. They have the awareness of teamwork and carry out their activities for the development of the employees under their responsibility. | |||||||||||||||
| 7) Have the knowledge and skills to perform aseptic preparations of the operating room and operating team. | |||||||||||||||
| 8) Has a theoretical and practical knowledge about sepsis-antisepsis, sterilization, disinfection and contamination. | |||||||||||||||
| 9) With the awareness of the necessity of lifelong learning, it develops itself by following the developments in science and technology related to the field. | |||||||||||||||
| 10) They act in accordance with quality management and processes and participate in these processes. | |||||||||||||||
| 11) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |||||||||||||||
| 12) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |||||||||||||||
| 13) Has enough awareness about individual and public health, environmental protection and occupational safety. | |||||||||||||||
| 14) It is sensitive to the events on the agenda of the society and the world about the operation and monitors the developments and informs the related persons and institutions by using the basic knowledge and skills in these subjects. | |||||||||||||||
| 15) Its appearance, attitude, attitude and behavior make it an example for society. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has the ability to take the responsibility of theoretical knowledge about the field of operating room services and to take solutions and take solutions in unpredictable situations. | |
| 2) | He / she is dominating the legislation which contains the duties and responsibilities related to his / her field. | |
| 3) | Have knowledge of medical terms related to the field of operating room services. | |
| 4) | Have information about ideal operating room environment. | |
| 5) | Have the knowledge of surgical techniques, tools and materials used in the operating room. | |
| 6) | Works with other health disciplines. They have the awareness of teamwork and carry out their activities for the development of the employees under their responsibility. | |
| 7) | Have the knowledge and skills to perform aseptic preparations of the operating room and operating team. | |
| 8) | Has a theoretical and practical knowledge about sepsis-antisepsis, sterilization, disinfection and contamination. | |
| 9) | With the awareness of the necessity of lifelong learning, it develops itself by following the developments in science and technology related to the field. | |
| 10) | They act in accordance with quality management and processes and participate in these processes. | |
| 11) | It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 12) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
| 13) | Has enough awareness about individual and public health, environmental protection and occupational safety. | |
| 14) | It is sensitive to the events on the agenda of the society and the world about the operation and monitors the developments and informs the related persons and institutions by using the basic knowledge and skills in these subjects. | |
| 15) | Its appearance, attitude, attitude and behavior make it an example for society. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Midterms | 8 | 43 |
| Final | 8 | 48 |
| Total Workload | 119 | |