Automotive Technology | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI147 | ||||
Course Name: | Brand Management | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
Course Lecturer(s): | Cem Duran | ||||
Course Assistants: |
Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
Week | Subject | Related Preparation |
1) | What is a Brand? Benefits, Functions | |
2) | Historical Development of Brand Concept | |
3) | Brand Image, Elements and Associations | |
4) | Brand Types | |
5) | Development and Management of Brand Strategie | |
6) | Brand Expansion Strategies | |
7) | Brand Expansion Strategies | |
8) | Mid-term Exam | |
9) | Brand Identity and Positioning | |
10) | Brand Communication | |
11) | Brand Equity | |
12) | Brand Strategies: Positioning, Perception Maps | |
13) | Regulations Related to Trademark | |
14) | Intellectual Property Rights | |
15) | Intellectual Property Rights | |
16) | Final Exam |
Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||
1) To be one of the Automotive Technicians who have the qualifications needed by the developing and constantly changing automotive industry and other sectors related to automotive industry organizations. | |||
2) New technology recognizes the materials of engine and system elements, finds faults, and uses diagnostic test devices. | |||
3) Has the ability to use basic computer software and hardware and report preparation techniques required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To be one of the Automotive Technicians who have the qualifications needed by the developing and constantly changing automotive industry and other sectors related to automotive industry organizations. | 1 |
2) | New technology recognizes the materials of engine and system elements, finds faults, and uses diagnostic test devices. | |
3) | Has the ability to use basic computer software and hardware and report preparation techniques required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Midterms | 8 | 43 |
Final | 8 | 48 |
Total Workload | 119 |