Computer Programming (Evening Education) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI147 | ||||
Course Name: | Brand Management | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
Course Lecturer(s): | Cem Duran | ||||
Course Assistants: |
Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
Week | Subject | Related Preparation |
1) | What is a Brand? Benefits, Functions | |
2) | Historical Development of Brand Concept | |
3) | Brand Image, Elements and Associations | |
4) | Brand Types | |
5) | Development and Management of Brand Strategie | |
6) | Brand Expansion Strategies | |
7) | Brand Expansion Strategies | |
8) | Mid-term Exam | |
9) | Brand Identity and Positioning | |
10) | Brand Communication | |
11) | Brand Equity | |
12) | Brand Strategies: Positioning, Perception Maps | |
13) | Regulations Related to Trademark | |
14) | Intellectual Property Rights | |
15) | Intellectual Property Rights | |
16) | Final Exam |
Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||||||||
1) He gains the ability of problem solving and analytical thinking skills. | |||||||||||||
2) He learns the fundamentals of computer programming, hardware and software and the basic computer concepts. | |||||||||||||
3) He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem. | |||||||||||||
4) He understands object-oriented programming concept and web programming. | |||||||||||||
5) He learns radix systems, fundamental electronics and computer hardware knowledge. | |||||||||||||
6) He gains mobile programming skills and develops applications for mobile platforms. | |||||||||||||
7) He designs and codes databases. | |||||||||||||
8) He learns to program and use computer networks, open source operating systems. | |||||||||||||
9) He uses the English language effectively. | |||||||||||||
10) He learns to use appropriate data structures according to programming requirements. | |||||||||||||
11) He develops software individually or as a team. | |||||||||||||
12) He follows developments in the field, high technology tools / applications. | |||||||||||||
13) He gains awareness of professional and ethical responsibility and has an awareness of professional ethics. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | He gains the ability of problem solving and analytical thinking skills. | 1 |
2) | He learns the fundamentals of computer programming, hardware and software and the basic computer concepts. | 1 |
3) | He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem. | 1 |
4) | He understands object-oriented programming concept and web programming. | 2 |
5) | He learns radix systems, fundamental electronics and computer hardware knowledge. | 2 |
6) | He gains mobile programming skills and develops applications for mobile platforms. | 2 |
7) | He designs and codes databases. | 2 |
8) | He learns to program and use computer networks, open source operating systems. | 2 |
9) | He uses the English language effectively. | 1 |
10) | He learns to use appropriate data structures according to programming requirements. | 1 |
11) | He develops software individually or as a team. | 2 |
12) | He follows developments in the field, high technology tools / applications. | 2 |
13) | He gains awareness of professional and ethical responsibility and has an awareness of professional ethics. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Midterms | 8 | 43 |
Final | 8 | 48 |
Total Workload | 119 |