Justice | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI147 | ||||
Course Name: | Brand Management | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
Course Lecturer(s): | Cem Duran | ||||
Course Assistants: |
Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
Week | Subject | Related Preparation |
1) | What is a Brand? Benefits, Functions | |
2) | Historical Development of Brand Concept | |
3) | Brand Image, Elements and Associations | |
4) | Brand Types | |
5) | Development and Management of Brand Strategie | |
6) | Brand Expansion Strategies | |
7) | Brand Expansion Strategies | |
8) | Mid-term Exam | |
9) | Brand Identity and Positioning | |
10) | Brand Communication | |
11) | Brand Equity | |
12) | Brand Strategies: Positioning, Perception Maps | |
13) | Regulations Related to Trademark | |
14) | Intellectual Property Rights | |
15) | Intellectual Property Rights | |
16) | Final Exam |
Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||||||||||
1) Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts. | |||||||||||||||
2) Has knowledge about the main differences and consequences of private law and public law. | |||||||||||||||
3) Learns the analytical thinking method and has the ability to compare and use legal concepts. | |||||||||||||||
4) Gains the ability to use theoretical knowledge in practical application through case studies. | |||||||||||||||
5) Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved. | |||||||||||||||
6) Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes. | |||||||||||||||
7) Have comprehensive knowledge and skills about information technologies required by judicial mechanism. | |||||||||||||||
8) To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation. | |||||||||||||||
9) Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application. | |||||||||||||||
10) Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession. | |||||||||||||||
11) It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |||||||||||||||
12) Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard. | |||||||||||||||
13) Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession. | |||||||||||||||
14) He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts. | |||||||||||||||
15) He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts. | |
2) | Has knowledge about the main differences and consequences of private law and public law. | |
3) | Learns the analytical thinking method and has the ability to compare and use legal concepts. | |
4) | Gains the ability to use theoretical knowledge in practical application through case studies. | |
5) | Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved. | |
6) | Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes. | |
7) | Have comprehensive knowledge and skills about information technologies required by judicial mechanism. | |
8) | To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation. | |
9) | Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application. | |
10) | Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession. | |
11) | It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |
12) | Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard. | |
13) | Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession. | |
14) | He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts. | |
15) | He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Midterms | 8 | 43 |
Final | 8 | 48 |
Total Workload | 119 |