Visual Communication Design | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI147 | ||||
Course Name: | Brand Management | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
Course Lecturer(s): | Cem Duran | ||||
Course Assistants: |
Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
Week | Subject | Related Preparation |
1) | What is a Brand? Benefits, Functions | |
2) | Historical Development of Brand Concept | |
3) | Brand Image, Elements and Associations | |
4) | Brand Types | |
5) | Development and Management of Brand Strategie | |
6) | Brand Expansion Strategies | |
7) | Brand Expansion Strategies | |
8) | Mid-term Exam | |
9) | Brand Identity and Positioning | |
10) | Brand Communication | |
11) | Brand Equity | |
12) | Brand Strategies: Positioning, Perception Maps | |
13) | Regulations Related to Trademark | |
14) | Intellectual Property Rights | |
15) | Intellectual Property Rights | |
16) | Final Exam |
Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||||||||
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. | |||||||||||||
1) To have the necessary knowledge and skills about computer technologies required to produce designs. | |||||||||||||
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. | |||||||||||||
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes. | |||||||||||||
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. | |||||||||||||
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. | |||||||||||||
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. | |||||||||||||
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. | |||||||||||||
3) To be able to analyze and use design-oriented thinking processes for visual communication products. | |||||||||||||
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. | |||||||||||||
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. | |||||||||||||
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. | |||||||||||||
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. | |
1) | To have the necessary knowledge and skills about computer technologies required to produce designs. | |
1) | To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. | |
1) | To be able to criticize and evaluate different problems through these concepts by mastering the design processes. | |
1) | To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. | |
2) | To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. | |
2) | To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. | |
3) | To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. | |
3) | To be able to analyze and use design-oriented thinking processes for visual communication products. | |
4) | To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. | |
4) | To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. | |
5) | Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. | |
6) | To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Midterms | 8 | 43 |
Final | 8 | 48 |
Total Workload | 119 |