Psychology Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI147

Course Name:

Brand Management

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. DİNÇER ATLI

Course Lecturer(s):

Cem Duran

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective.
Course Content:	In this course, basic concepts related to brand management and brand management strategies will be examined.

Learning Outcomes

The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail.
2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it.
3) The course will also include students to prepare an article on a branding topic will be requested.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is a Brand? Benefits, Functions
2)	Historical Development of Brand Concept
3)	Brand Image, Elements and Associations
4)	Brand Types
5)	Development and Management of Brand Strategie
6)	Brand Expansion Strategies
7)	Brand Expansion Strategies
8)	Mid-term Exam
9)	Brand Identity and Positioning
10)	Brand Communication
11)	Brand Equity
12)	Brand Strategies: Positioning, Perception Maps
13)	Regulations Related to Trademark
14)	Intellectual Property Rights
15)	Intellectual Property Rights
16)	Final Exam

Sources

Course Notes / Textbooks:	Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap
References:	Konuyla ilgili bilimsel makaleler Scientific articles on the subject

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Have the theoretical knowledge in major sub areas of psychology.
2) Apply psychological consepts and theories in a variety of applied settings
3) Identify and explain the cognitive, emotional and behavioral processes of human.
4) Evaluate evidence and assumptions in a scientific and critical view.
5) Collect and analyze the research data and report the findings in accordance to ethical publication rules.
6) Develop and utilize measurement tools for psychological phenomena.
7) Have the skills and abilities to follow advances in psyhology and other related sciences.
8) Have the skills and abilities to work effectively on individual and group based.
9) Have the skills and abilities to communicate in a clear and effective manner in national and international settings.
10) Behave in accordance to the professional code of ethics applied to psychology.
11) Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities.
12) Have enhanced awareness of universal values as well as human and animal rights.
13) Master a foreign language at least B1 level of European Language Portfolio.
14) Master the computer softwares within information and communication technologies at least European computer driving licence.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Have the theoretical knowledge in major sub areas of psychology.
2)	Apply psychological consepts and theories in a variety of applied settings
3)	Identify and explain the cognitive, emotional and behavioral processes of human.
4)	Evaluate evidence and assumptions in a scientific and critical view.
5)	Collect and analyze the research data and report the findings in accordance to ethical publication rules.
6)	Develop and utilize measurement tools for psychological phenomena.
7)	Have the skills and abilities to follow advances in psyhology and other related sciences.
8)	Have the skills and abilities to work effectively on individual and group based.
9)	Have the skills and abilities to communicate in a clear and effective manner in national and international settings.
10)	Behave in accordance to the professional code of ethics applied to psychology.
11)	Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities.
12)	Have enhanced awareness of universal values as well as human and animal rights.
13)	Master a foreign language at least B1 level of European Language Portfolio.
14)	Master the computer softwares within information and communication technologies at least European computer driving licence.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	28
Midterms	8	43
Final	8	48
Total Workload		119