Management Information Systems | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI147 | ||||
Course Name: | Brand Management | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
Course Lecturer(s): | Cem Duran | ||||
Course Assistants: |
Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
Week | Subject | Related Preparation |
1) | What is a Brand? Benefits, Functions | |
2) | Historical Development of Brand Concept | |
3) | Brand Image, Elements and Associations | |
4) | Brand Types | |
5) | Development and Management of Brand Strategie | |
6) | Brand Expansion Strategies | |
7) | Brand Expansion Strategies | |
8) | Mid-term Exam | |
9) | Brand Identity and Positioning | |
10) | Brand Communication | |
11) | Brand Equity | |
12) | Brand Strategies: Positioning, Perception Maps | |
13) | Regulations Related to Trademark | |
14) | Intellectual Property Rights | |
15) | Intellectual Property Rights | |
16) | Final Exam |
Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||||||||
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 2 | 3 | 2 | ||||||||||
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 | 2 | 3 | ||||||||||
3) Uses different information technologies and systems for understanding and solving various business problems. | 3 | 2 | 3 | ||||||||||
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 2 | 3 | 2 | ||||||||||
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 3 | 2 | 3 | ||||||||||
6) Gains technical and managerial contributions to IT projects and takes responsibility. | 3 | 2 | 3 | ||||||||||
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 3 | 3 | 2 | ||||||||||
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 2 | 3 | 2 | ||||||||||
9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 2 | 3 | 3 | ||||||||||
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 3 | 3 | 3 | ||||||||||
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 | 3 | 2 | ||||||||||
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 2 | 2 | 2 | ||||||||||
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 | 2 | 2 |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 |
2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 |
3) | Uses different information technologies and systems for understanding and solving various business problems. | 3 |
4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 3 |
5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 3 |
6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 3 |
7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 3 |
8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 |
9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 3 |
11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Midterms | 8 | 43 |
Final | 8 | 48 |
Total Workload | 119 |