Political Science and Public Administration | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI147 | ||||
Course Name: | Brand Management | ||||
Semester: |
Spring Fall |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
Course Lecturer(s): | Cem Duran | ||||
Course Assistants: |
Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
Week | Subject | Related Preparation |
1) | What is a Brand? Benefits, Functions | |
2) | Historical Development of Brand Concept | |
3) | Brand Image, Elements and Associations | |
4) | Brand Types | |
5) | Development and Management of Brand Strategie | |
6) | Brand Expansion Strategies | |
7) | Brand Expansion Strategies | |
8) | Mid-term Exam | |
9) | Brand Identity and Positioning | |
10) | Brand Communication | |
11) | Brand Equity | |
12) | Brand Strategies: Positioning, Perception Maps | |
13) | Regulations Related to Trademark | |
14) | Intellectual Property Rights | |
15) | Intellectual Property Rights | |
16) | Final Exam |
Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | ||||||||
1) Defines contemporary developments, approaches and basic concepts in the field of Political Science and Public Administration at national and international level. | ||||||||
2) To have knowledge about the main theoretical debates in the field of Political Science and Public Administration. | ||||||||
3) Relates the interaction of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economics, business administration). | ||||||||
4) Examines the political and social processes, problems and the causes of these problems in Turkey and in the world, evaluates them in an interdisciplinary dimension and with a critical perspective. | ||||||||
5) To be able to conduct research in the field of Political Science by using common methods and respecting ethical values. | ||||||||
6) To be able to design and lead research and scientific texts on field-specific topics on their own or in team work. | ||||||||
7) To be able to express his/her opinions, thoughts and suggestions for solutions in written and verbally in the field of Political Science and Public Administration. | ||||||||
8) Uses computer software and information and communication technologies at the advanced level of the European Computer Driving Licence required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Defines contemporary developments, approaches and basic concepts in the field of Political Science and Public Administration at national and international level. | 2 |
2) | To have knowledge about the main theoretical debates in the field of Political Science and Public Administration. | 2 |
3) | Relates the interaction of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economics, business administration). | 3 |
4) | Examines the political and social processes, problems and the causes of these problems in Turkey and in the world, evaluates them in an interdisciplinary dimension and with a critical perspective. | 3 |
5) | To be able to conduct research in the field of Political Science by using common methods and respecting ethical values. | 2 |
6) | To be able to design and lead research and scientific texts on field-specific topics on their own or in team work. | 2 |
7) | To be able to express his/her opinions, thoughts and suggestions for solutions in written and verbally in the field of Political Science and Public Administration. | 2 |
8) | Uses computer software and information and communication technologies at the advanced level of the European Computer Driving Licence required by the field. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Midterms | 8 | 43 |
Final | 8 | 48 |
Total Workload | 119 |