| Health Administration | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI147 | ||||
| Course Name: | Brand Management | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
| Course Lecturer(s): | Cem Duran | ||||
| Course Assistants: |
| Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
| Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
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The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
| Week | Subject | Related Preparation |
| 1) | What is a Brand? Benefits, Functions | |
| 2) | Historical Development of Brand Concept | |
| 3) | Brand Image, Elements and Associations | |
| 4) | Brand Types | |
| 5) | Development and Management of Brand Strategie | |
| 6) | Brand Expansion Strategies | |
| 7) | Brand Expansion Strategies | |
| 8) | Mid-term Exam | |
| 9) | Brand Identity and Positioning | |
| 10) | Brand Communication | |
| 11) | Brand Equity | |
| 12) | Brand Strategies: Positioning, Perception Maps | |
| 13) | Regulations Related to Trademark | |
| 14) | Intellectual Property Rights | |
| 15) | Intellectual Property Rights | |
| 16) | Final Exam |
| Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
| References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
| Course Learning Outcomes | 1 |
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3 |
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| Program Outcomes | ||||||||||||||
| 1) They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | ||||||||||||||
| 2) They will have the knowledge of factors about society-individual health and its development. | ||||||||||||||
| 3) They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | ||||||||||||||
| 4) They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | ||||||||||||||
| 5) They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 6) They will use health terminology and grammar according to the rules in spoken and written communication. | ||||||||||||||
| 7) They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | ||||||||||||||
| 8) They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | ||||||||||||||
| 9) They will constantly develop professional knowledge and skill; know ways to access information and apply them. | ||||||||||||||
| 10) They will show mangement philosophy and management functions in health management applications. | ||||||||||||||
| 11) They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | ||||||||||||||
| 12) They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | ||||||||||||||
| 13) They will show leadership characteristics in health management applications. | ||||||||||||||
| 14) They will take responsibility individually and as a team member in health management applications. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | |
| 2) | They will have the knowledge of factors about society-individual health and its development. | |
| 3) | They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | |
| 4) | They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | |
| 5) | They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | |
| 6) | They will use health terminology and grammar according to the rules in spoken and written communication. | |
| 7) | They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | |
| 8) | They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | |
| 9) | They will constantly develop professional knowledge and skill; know ways to access information and apply them. | |
| 10) | They will show mangement philosophy and management functions in health management applications. | |
| 11) | They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | |
| 12) | They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | |
| 13) | They will show leadership characteristics in health management applications. | |
| 14) | They will take responsibility individually and as a team member in health management applications. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Midterms | 8 | 43 |
| Final | 8 | 48 |
| Total Workload | 119 | |