| Architecture (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI147 | ||||
| Course Name: | Brand Management | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
| Course Lecturer(s): | Cem Duran | ||||
| Course Assistants: |
| Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
| Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
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The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
| Week | Subject | Related Preparation |
| 1) | What is a Brand? Benefits, Functions | |
| 2) | Historical Development of Brand Concept | |
| 3) | Brand Image, Elements and Associations | |
| 4) | Brand Types | |
| 5) | Development and Management of Brand Strategie | |
| 6) | Brand Expansion Strategies | |
| 7) | Brand Expansion Strategies | |
| 8) | Mid-term Exam | |
| 9) | Brand Identity and Positioning | |
| 10) | Brand Communication | |
| 11) | Brand Equity | |
| 12) | Brand Strategies: Positioning, Perception Maps | |
| 13) | Regulations Related to Trademark | |
| 14) | Intellectual Property Rights | |
| 15) | Intellectual Property Rights | |
| 16) | Final Exam |
| Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
| References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | |||||||||||||||
| 1) She/he gains knowledge of and develops values on technical, aesthetic, cultural, historical, social and ethical dimensions of architecture with a scientific and critical approach. | |||||||||||||||
| 2) She/he integrates architectural practice with environmental, economic and social sustainability principles. | |||||||||||||||
| 3) She/he has the knowledge and ability to provide and implement interactions between urban planning, urban design and architectural projects. | |||||||||||||||
| 4) Gains the ability to identify architectural potentials and problems based on data collection, analysis, interpretation and critical thinking, in order to cultivate concepts and determine strategies for action. | |||||||||||||||
| 5) She/he is able to interrelate theory, design and construction practices. | |||||||||||||||
| 6) She/he will be able to produce architectural design, presentation, implementation, management and supervision stages both independently and collectively for different contexts and scales and through a responsive approach to social, functional, technical and aesthetic requirements. | |||||||||||||||
| 7) In addition to traditional methods, she/he interactively uses the emerging information technologies required by the field. | |||||||||||||||
| 8) To analyze and document the historical and conservation characteristics of the built environment; taking into account of the balance between protection and use, she/he has the ability and necessary knowledge in renovation and restoration issues. | |||||||||||||||
| 9) She / he gains the ability to cooperate with different disciplines on the conception and design of the built environment, as an individual and/or as a team member. | |||||||||||||||
| 10) Has knowledge on and comprehension of professional ethics and codes of conduct, legal and managerial regulations, standards, rights and responsibilities and processes in the field of architecture. | |||||||||||||||
| 11) Can produce design, know-how and knowledge for the improvement of different and changing social needs, and for the enhancement of life quality. | |||||||||||||||
| 12) She/he has the knowledge and responsibility to design solidly built structures and takes into account of the risks of natural disaster. | |||||||||||||||
| 13) She/he monitors new developments in architectural theory and practice and is open to lifelong learning. | |||||||||||||||
| 14) She/he takes responsibility for the improvement of social consciousness in the field of architecture, and for the endorsement and defense of ecological and urban rights. | |||||||||||||||
| 15) Has architectural communication skills in a foreign language. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | She/he gains knowledge of and develops values on technical, aesthetic, cultural, historical, social and ethical dimensions of architecture with a scientific and critical approach. | |
| 2) | She/he integrates architectural practice with environmental, economic and social sustainability principles. | |
| 3) | She/he has the knowledge and ability to provide and implement interactions between urban planning, urban design and architectural projects. | |
| 4) | Gains the ability to identify architectural potentials and problems based on data collection, analysis, interpretation and critical thinking, in order to cultivate concepts and determine strategies for action. | |
| 5) | She/he is able to interrelate theory, design and construction practices. | |
| 6) | She/he will be able to produce architectural design, presentation, implementation, management and supervision stages both independently and collectively for different contexts and scales and through a responsive approach to social, functional, technical and aesthetic requirements. | |
| 7) | In addition to traditional methods, she/he interactively uses the emerging information technologies required by the field. | |
| 8) | To analyze and document the historical and conservation characteristics of the built environment; taking into account of the balance between protection and use, she/he has the ability and necessary knowledge in renovation and restoration issues. | |
| 9) | She / he gains the ability to cooperate with different disciplines on the conception and design of the built environment, as an individual and/or as a team member. | |
| 10) | Has knowledge on and comprehension of professional ethics and codes of conduct, legal and managerial regulations, standards, rights and responsibilities and processes in the field of architecture. | |
| 11) | Can produce design, know-how and knowledge for the improvement of different and changing social needs, and for the enhancement of life quality. | |
| 12) | She/he has the knowledge and responsibility to design solidly built structures and takes into account of the risks of natural disaster. | |
| 13) | She/he monitors new developments in architectural theory and practice and is open to lifelong learning. | |
| 14) | She/he takes responsibility for the improvement of social consciousness in the field of architecture, and for the endorsement and defense of ecological and urban rights. | |
| 15) | Has architectural communication skills in a foreign language. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Midterms | 8 | 43 |
| Final | 8 | 48 |
| Total Workload | 119 | |