| Interior Architecture and Environmental Design | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI147 | ||||
| Course Name: | Brand Management | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
| Course Lecturer(s): | Cem Duran | ||||
| Course Assistants: |
| Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
| Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
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The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
| Week | Subject | Related Preparation |
| 1) | What is a Brand? Benefits, Functions | |
| 2) | Historical Development of Brand Concept | |
| 3) | Brand Image, Elements and Associations | |
| 4) | Brand Types | |
| 5) | Development and Management of Brand Strategie | |
| 6) | Brand Expansion Strategies | |
| 7) | Brand Expansion Strategies | |
| 8) | Mid-term Exam | |
| 9) | Brand Identity and Positioning | |
| 10) | Brand Communication | |
| 11) | Brand Equity | |
| 12) | Brand Strategies: Positioning, Perception Maps | |
| 13) | Regulations Related to Trademark | |
| 14) | Intellectual Property Rights | |
| 15) | Intellectual Property Rights | |
| 16) | Final Exam |
| Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
| References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
| Course Learning Outcomes | 1 |
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3 |
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| Program Outcomes | ||||||||||||||
| 1) Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art. | ||||||||||||||
| 2) Acquiring universal knowledge in the fields within the discipline of interior architecture. | ||||||||||||||
| 3) To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology. | ||||||||||||||
| 4) Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole. | ||||||||||||||
| 5) Evaluating the concept of space design through different disciplines. | ||||||||||||||
| 6) To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people. | ||||||||||||||
| 7) Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly. | ||||||||||||||
| 8) To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage. | ||||||||||||||
| 9) Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law. | ||||||||||||||
| 10) To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications. | ||||||||||||||
| 11) To be able to understand problems related to construction, design, application and engineering. | ||||||||||||||
| 12) To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills. | ||||||||||||||
| 13) According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level. | ||||||||||||||
| 14) Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art. | |
| 2) | Acquiring universal knowledge in the fields within the discipline of interior architecture. | |
| 3) | To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology. | |
| 4) | Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole. | |
| 5) | Evaluating the concept of space design through different disciplines. | |
| 6) | To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people. | |
| 7) | Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly. | |
| 8) | To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage. | |
| 9) | Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law. | |
| 10) | To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications. | |
| 11) | To be able to understand problems related to construction, design, application and engineering. | |
| 12) | To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills. | |
| 13) | According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level. | |
| 14) | Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Midterms | 8 | 43 |
| Final | 8 | 48 |
| Total Workload | 119 | |