| Nursing | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI147 | ||||
| Course Name: | Brand Management | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. DİNÇER ATLI | ||||
| Course Lecturer(s): | Cem Duran | ||||
| Course Assistants: |
| Course Objectives: | The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective. |
| Course Content: | In this course, basic concepts related to brand management and brand management strategies will be examined. |
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The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail. 2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it. 3) The course will also include students to prepare an article on a branding topic will be requested. |
| Week | Subject | Related Preparation |
| 1) | What is a Brand? Benefits, Functions | |
| 2) | Historical Development of Brand Concept | |
| 3) | Brand Image, Elements and Associations | |
| 4) | Brand Types | |
| 5) | Development and Management of Brand Strategie | |
| 6) | Brand Expansion Strategies | |
| 7) | Brand Expansion Strategies | |
| 8) | Mid-term Exam | |
| 9) | Brand Identity and Positioning | |
| 10) | Brand Communication | |
| 11) | Brand Equity | |
| 12) | Brand Strategies: Positioning, Perception Maps | |
| 13) | Regulations Related to Trademark | |
| 14) | Intellectual Property Rights | |
| 15) | Intellectual Property Rights | |
| 16) | Final Exam |
| Course Notes / Textbooks: | Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap |
| References: | Konuyla ilgili bilimsel makaleler Scientific articles on the subject |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | ||||||||||||||||||||||||||||
| 1) Based on the qualifications gained in secondary education; Understand the concepts and concepts related to the field of health at the undergraduate level, and have advanced theoretical and practical knowledge supported by textbooks, application tools and other sources of current information in the field of health. | ||||||||||||||||||||||||||||
| 2) Knowledge of nature, source, limits, accuracy, reliability and validity of knowledge. | ||||||||||||||||||||||||||||
| 3) Uses the field-specific, advanced theoretical and factual knowledge acquired at the undergraduate level. | ||||||||||||||||||||||||||||
| 4) Interprets, evaluates, identifies, analyzes, shares information and makes team work by using the advanced knowledge and skills acquired in the field of health. | ||||||||||||||||||||||||||||
| 5) Use computer programs, related technologies and educational tools related to the field of health. | ||||||||||||||||||||||||||||
| 6) Carries out a study independently by using his advanced knowledge on the field of health and takes responsibility as a team member in cooperation with other professional groups working in this field. | ||||||||||||||||||||||||||||
| 7) Takes responsibility as an individual and team member to solve complex and unpredictable problems encountered in applications related to health field. | ||||||||||||||||||||||||||||
| 8) Plans, manages and monitors and evaluates the activities for the development of the employees working under their responsibility. | ||||||||||||||||||||||||||||
| 9) Evaluates the advanced knowledge and skills acquired in the field of health with a critical approach. | ||||||||||||||||||||||||||||
| 10) Identifies learning needs and learning resources, and directs the learning function by using resources effectively. | ||||||||||||||||||||||||||||
| 11) Develops a positive attitude towards life-long learning and transforms it into behavior. | ||||||||||||||||||||||||||||
| 12) Informs relevant persons and institutions on health related issues; conveys their thoughts and suggestions for solutions to problems in written and orally, and takes their opinions, requests and expectations. | ||||||||||||||||||||||||||||
| 13) He / she shares his / her thoughts and suggestions for solutions to the problems with the experts and non-experts in teamwork and as an active member of the process by supporting them with quantitative and qualitative data. | ||||||||||||||||||||||||||||
| 14) Organize and implement projects and activities in cooperation with other professional groups for the social environment with a sense of social responsibility. | ||||||||||||||||||||||||||||
| 15) Follow the information in his / her field and communicate with colleagues by using a foreign language at least at European Language Portfolio B1 General Level. | ||||||||||||||||||||||||||||
| 16) Uses information and communication technologies together with computer software at the Advanced Level of European Computer Driving License required by the field. | ||||||||||||||||||||||||||||
| 17) Monitor and evaluate the events / developments on the agenda of the society and the world in the field of health. | ||||||||||||||||||||||||||||
| 18) Expresses himself / herself effectively verbally and in writing. | ||||||||||||||||||||||||||||
| 19) It cooperates with people from related disciplines and acts in accordance with social, scientific, cultural and ethical values in the stages of gathering, interpreting, implementing and announcing the data related to the field of health. | ||||||||||||||||||||||||||||
| 20) Acts and participates in Quality Management and Processes. | ||||||||||||||||||||||||||||
| 21) Has enough consciousness about the individual and public health, environmental protection and occupational safety. | ||||||||||||||||||||||||||||
| 22) It acts in accordance with laws, regulations, legislation and professional ethics rules related to its duties, rights and responsibilities as individuals. | ||||||||||||||||||||||||||||
| 23) Its appearance, attitude, attitude and behavior make it an example for society. | ||||||||||||||||||||||||||||
| 24) Have the knowledge of understanding the structure, physiological functions, behaviors of healthy and sick individuals and the relationship between health and physical and social environment at advanced level. | ||||||||||||||||||||||||||||
| 25) Has the ability of health personnel to participate in practice training and working experience with these staff. | ||||||||||||||||||||||||||||
| 26) It has an adequate clinical experience by conducting clinical practices in areas where it is planned in accordance with the essence and purpose of the program and supervised by qualified authorities in its field. | ||||||||||||||||||||||||||||
| 27) Has experience in working with other health disciplines. | ||||||||||||||||||||||||||||
| 28) He / she has sufficient experience to use professional autonomy in international standards and to make clinical applications in program creation, planning, execution and evaluation. | ||||||||||||||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Based on the qualifications gained in secondary education; Understand the concepts and concepts related to the field of health at the undergraduate level, and have advanced theoretical and practical knowledge supported by textbooks, application tools and other sources of current information in the field of health. | |
| 2) | Knowledge of nature, source, limits, accuracy, reliability and validity of knowledge. | |
| 3) | Uses the field-specific, advanced theoretical and factual knowledge acquired at the undergraduate level. | |
| 4) | Interprets, evaluates, identifies, analyzes, shares information and makes team work by using the advanced knowledge and skills acquired in the field of health. | |
| 5) | Use computer programs, related technologies and educational tools related to the field of health. | |
| 6) | Carries out a study independently by using his advanced knowledge on the field of health and takes responsibility as a team member in cooperation with other professional groups working in this field. | |
| 7) | Takes responsibility as an individual and team member to solve complex and unpredictable problems encountered in applications related to health field. | |
| 8) | Plans, manages and monitors and evaluates the activities for the development of the employees working under their responsibility. | |
| 9) | Evaluates the advanced knowledge and skills acquired in the field of health with a critical approach. | |
| 10) | Identifies learning needs and learning resources, and directs the learning function by using resources effectively. | |
| 11) | Develops a positive attitude towards life-long learning and transforms it into behavior. | |
| 12) | Informs relevant persons and institutions on health related issues; conveys their thoughts and suggestions for solutions to problems in written and orally, and takes their opinions, requests and expectations. | |
| 13) | He / she shares his / her thoughts and suggestions for solutions to the problems with the experts and non-experts in teamwork and as an active member of the process by supporting them with quantitative and qualitative data. | |
| 14) | Organize and implement projects and activities in cooperation with other professional groups for the social environment with a sense of social responsibility. | |
| 15) | Follow the information in his / her field and communicate with colleagues by using a foreign language at least at European Language Portfolio B1 General Level. | |
| 16) | Uses information and communication technologies together with computer software at the Advanced Level of European Computer Driving License required by the field. | |
| 17) | Monitor and evaluate the events / developments on the agenda of the society and the world in the field of health. | |
| 18) | Expresses himself / herself effectively verbally and in writing. | |
| 19) | It cooperates with people from related disciplines and acts in accordance with social, scientific, cultural and ethical values in the stages of gathering, interpreting, implementing and announcing the data related to the field of health. | 1 |
| 20) | Acts and participates in Quality Management and Processes. | |
| 21) | Has enough consciousness about the individual and public health, environmental protection and occupational safety. | 1 |
| 22) | It acts in accordance with laws, regulations, legislation and professional ethics rules related to its duties, rights and responsibilities as individuals. | |
| 23) | Its appearance, attitude, attitude and behavior make it an example for society. | 1 |
| 24) | Have the knowledge of understanding the structure, physiological functions, behaviors of healthy and sick individuals and the relationship between health and physical and social environment at advanced level. | |
| 25) | Has the ability of health personnel to participate in practice training and working experience with these staff. | |
| 26) | It has an adequate clinical experience by conducting clinical practices in areas where it is planned in accordance with the essence and purpose of the program and supervised by qualified authorities in its field. | 1 |
| 27) | Has experience in working with other health disciplines. | |
| 28) | He / she has sufficient experience to use professional autonomy in international standards and to make clinical applications in program creation, planning, execution and evaluation. | 1 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Midterms | 8 | 43 |
| Final | 8 | 48 |
| Total Workload | 119 | |