Midwifery Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI147

Course Name:

Brand Management

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. DİNÇER ATLI

Course Lecturer(s):

Cem Duran

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective.
Course Content:	In this course, basic concepts related to brand management and brand management strategies will be examined.

Learning Outcomes

The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail.
2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it.
3) The course will also include students to prepare an article on a branding topic will be requested.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is a Brand? Benefits, Functions
2)	Historical Development of Brand Concept
3)	Brand Image, Elements and Associations
4)	Brand Types
5)	Development and Management of Brand Strategie
6)	Brand Expansion Strategies
7)	Brand Expansion Strategies
8)	Mid-term Exam
9)	Brand Identity and Positioning
10)	Brand Communication
11)	Brand Equity
12)	Brand Strategies: Positioning, Perception Maps
13)	Regulations Related to Trademark
14)	Intellectual Property Rights
15)	Intellectual Property Rights
16)	Final Exam

Sources

Course Notes / Textbooks:	Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap
References:	Konuyla ilgili bilimsel makaleler Scientific articles on the subject

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Using the concepts and theories that constitute the basis of care, they know and plan appropriate initiatives in health protection and development.
2) Uses the basic scientific knowledge about health, social and behavioral sciences in midwifery practices through information and communication technologies.
3) In the period between the formation of the pregnancy and the birth, it can give the qualified care which is in need of normal / risk pregnant and his / her family.
4) They can meet the care needs of the pregnant woman and her family during labor and can carry out qualified care and appropriate procedures specific to normal birth stages.
5) Can meet the care needs of normal / risky woman, newborn and family at the postpartum period and make appropriate attempts.
6) To be able to define common gynecological problems in women and to plan and implement necessary care and interventions and to do health education on this subject.
7) It can provide health education and counseling services for women's reproductive health, women of all walks of life and all ages.
8) Performs midwifery practices in line with evidence-based care principles.
9) It establishes positive communication / cooperation with the team in health related practices and can work as an effective team member.
10) It acts in accordance with the ethical principles and values of midwifery profession.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Using the concepts and theories that constitute the basis of care, they know and plan appropriate initiatives in health protection and development.	3
2)	Uses the basic scientific knowledge about health, social and behavioral sciences in midwifery practices through information and communication technologies.	3
3)	In the period between the formation of the pregnancy and the birth, it can give the qualified care which is in need of normal / risk pregnant and his / her family.	3
4)	They can meet the care needs of the pregnant woman and her family during labor and can carry out qualified care and appropriate procedures specific to normal birth stages.	3
5)	Can meet the care needs of normal / risky woman, newborn and family at the postpartum period and make appropriate attempts.	3
6)	To be able to define common gynecological problems in women and to plan and implement necessary care and interventions and to do health education on this subject.	3
7)	It can provide health education and counseling services for women's reproductive health, women of all walks of life and all ages.	3
8)	Performs midwifery practices in line with evidence-based care principles.	3
9)	It establishes positive communication / cooperation with the team in health related practices and can work as an effective team member.	2
10)	It acts in accordance with the ethical principles and values of midwifery profession.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	28
Midterms	8	43
Final	8	48
Total Workload		119