| Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
| Week |
Subject |
Related Preparation |
| 1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
|
| 7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
| 8) |
Midterm Exam |
|
| 9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
| 10) |
Corporate Communications |
Chapter 6 from the textbook |
| 11) |
Homework Presentations 1st Group |
|
| 12) |
Homework Presentations 2nd Group |
|
| 13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
| 14) |
General Review for Finals and
Homework Presentations 4th Group |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Has the ability to use information technologies and devices that require special expertise effectively. |
|
| 2) |
Combining the basic principles of science with technology, he/she has the ability to apply effectively in the field of physical therapy and rehabilitation. |
|
| 3) |
Has knowledge about treatment methods for muscle and skeletal systems. |
|
| 4) |
Has the ability to use information technologies and devices that require special expertise effectively. |
|
| 5) |
Be able to follow the innovations, changes and developments in science and technology and analyze them with an integrated approach. |
|
| 6) |
He/she has the knowledge of the techniques and methods necessary to apply physical therapy, and the knowledge of ethical principles and rules. |
|
| 7) |
Follows the knowledge in the field by using a foreign language at least at the A2 General Level of the European Language Portfolio. |
|
| 8) |
He/she uses information and communication technologies together with computer software at the minimum level of European Computer Use License required by his/her field. |
|
| 9) |
It has a lifelong learning awareness and directs its learning to an advanced education level in the same field or a profession at the same level. |
|
| 10) |
It contributes to projects and activities for the social environment in which it lives, with a sense of social responsibility. He/she sets an example for the society with her/his appearance, manners, attitudes and behaviors. |
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| 11) |
Has sufficient awareness of individual and public health, environmental protection and occupational safety. |
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| 12) |
He/she has the experience of working with other fields that may be related to her/his field. |
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| 13) |
Has sufficient awareness of occupational health and safety issues. |
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| 14) |
In case of encountering an unforeseen situation in matters related to her/his field, he/she takes responsibility and develops solutions. |
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| 15) |
He/she carries out a given task independently by using his/her basic knowledge about physiotherapy. |
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ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
