Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
Week |
Subject |
Related Preparation |
1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
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7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
8) |
Midterm Exam |
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9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
10) |
Corporate Communications |
Chapter 6 from the textbook |
11) |
Homework Presentations 1st Group |
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12) |
Homework Presentations 2nd Group |
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13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
14) |
General Review for Finals and
Homework Presentations 4th Group |
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Program Outcomes |
Level of Contribution |
1) |
Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form. |
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2) |
Have knowledge about research methods of drugs and necessary resources related to the profession. |
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3) |
Has knowledge about regulations and legislation related to pharmacy and drugs. |
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4) |
Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. |
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5) |
Has enough awareness about individual and public health, environmental protection and occupational safety. |
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6) |
Has the ability to use computer programs in the field of pharmacy. |
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7) |
Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field. |
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8) |
Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field. |
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9) |
Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage. |
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10) |
They act in accordance with quality management and processes. |
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11) |
In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use. |
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12) |
Have the discipline necessary for team work, high communication skills, technical and application knowledge. |
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13) |
It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field. |
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14) |
As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics. |
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