| Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
| Week |
Subject |
Related Preparation |
| 1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
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| 7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
| 8) |
Midterm Exam |
|
| 9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
| 10) |
Corporate Communications |
Chapter 6 from the textbook |
| 11) |
Homework Presentations 1st Group |
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| 12) |
Homework Presentations 2nd Group |
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| 13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
| 14) |
General Review for Finals and
Homework Presentations 4th Group |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
He/ She has a basic level of theoretical and practical knowledge about oral and dental health. |
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| 2) |
He/ She knows and applies the ethical principles and rules in the field. |
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| 3) |
He/ She participate in sterilization and disinfection studies. |
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| 4) |
He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions. |
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| 5) |
He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level. |
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| 6) |
He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning. |
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| 7) |
He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects. |
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| 8) |
He/ She communicates effectively, |
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| 9) |
He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. |
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| 10) |
He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field. |
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| 11) |
He/ She contributes to social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field. |
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| 12) |
He/ She behaves and participates in the quality management and processes. |
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| 13) |
He/ She has enough awareness about individual and public health, environmental protection and occupational safety. |
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| 14) |
He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning. |
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| 15) |
His/ Her appearance, attitude, attitude and behavior make it an example for society. |
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| 16) |
Has basic theoretical and applied knowledge about Oral and Dental Health.
Knows the ethical principles and rules of oral and dental health. |
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