| First Aid and Emergency (Evening Education) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI145 | ||||
| Course Name: | Public Relations and Publicity in Health Institutions | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. BANU BİCAN | ||||
| Course Lecturer(s): | Assistant Professor Banu Bican | ||||
| Course Assistants: |
| Course Objectives: | This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: | Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
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The students who have succeeded in this course;
1) Defines the concept of public relations. 2) Understands the importance of public relations in health services. 3) Explains the internal and external target audience in public relations 4) Knows the techniques used in public relations activities. 5) Recognize and apply public relations strategies and tactics 6) Explains the position and functions of public relations in health institutions. 7) Can independently conduct an advanced study in this field |
| Week | Subject | Related Preparation |
| 1) | Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions | Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) | Historical Development of Public Relations in the World and Turkey, Development Process in Healthcare Facilities | Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) | Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas | Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) | The Role of Public Relations in Disasters and Crisis Management in Health Institutions | Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) | Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning | An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) | Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation | |
| 7) | Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples) Quiz Exam | 3 different videos uploaded to ALMS system |
| 8) | Midterm Exam | |
| 9) | Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) | From the Textbook 22., 23.26,27,28 th chapters |
| 10) | Corporate Communications | Chapter 6 from the textbook |
| 11) | Homework Presentations 1st Group | |
| 12) | Homework Presentations 2nd Group | |
| 13) | Analysis of Health Campaigns During Pandemic Process Homework Presentations 3rd Group | Sample videos uploaded to ALMS system |
| 14) | General Review for Finals and Homework Presentations 4th Group |
| Course Notes / Textbooks: | Filiz Balta Peltekoğlu (2007).Halkla İlişkiler Nedir? Beta Yayınları |
| References: | Ayla Okay, Aydemir Okay (2015). Halkla ilişkiler: Kavram Strateji ve Uygulamaları (Genişletilmiş 8. baskı). İstanbul, Der Yayınları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) Students will be able to use the basic knowledge, skills, competencies and experiences gained from the basic theoretical and practical courses supported by the course materials, application tools, information technologies and other resources, which contain up-to-date information in the field of First Aid and Emergency Assistance. | |||||||||||||||
| 2) In case of emergencies such as sudden illness, emergency birth, accident, disaster or injury, it reaches the scene quickly, evaluates the situation together with the doctor, if necessary, makes the first intervention, provides the appropriate position for the patients or the wounded during the patient transport and provides the proper transportation to the appropriate hospital emergency service. | |||||||||||||||
| 3) Using the basic knowledge of the First and Emergency Assistance area, it carries out a task independently. | |||||||||||||||
| 4) Using the knowledge and skills acquired in the first and Emergency Assistance area, informs the relevant people and institutions by using the communication network correctly and rapidly in all stages of his duty, and transfers his ideas and solutions to the problems in written and / or verbally. | |||||||||||||||
| 5) In order to solve unforeseen complex problems encountered in the applications related to First Aid and Emergency Assistance, the team acts in a harmonious manner within the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary. | |||||||||||||||
| 6) Communicates effectively with written and / or verbal communication with colleagues, patients and relatives, physicians and all other health professionals and has the ability to work effectively with different disciplines. | |||||||||||||||
| 7) Recognize the institutions and organizations within the health system; As an individual working in the field of First Aid and Emergency Assistance, he / she knows the laws, regulations and legislation related to his / her duties, rights and responsibilities and acts accordingly. | |||||||||||||||
| 8) He/She has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level. | |||||||||||||||
| 9) Contributes to projects and activities for the social environment in which he lives with a sense of social responsibility. | |||||||||||||||
| 10) By using the knowledge and knowledge about the structure, properties, usage areas and legal regulations of medical devices used in health field; use this information in research, development and follow-up of technological developments. | |||||||||||||||
| 11) In case of emergency aid, he / she has the knowledge and skills to keep calm, fast, serial and correct at the scene and to maintain and maintain the physical, social and mental health of both the patient and himself. | |||||||||||||||
| 12) He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |||||||||||||||
| 13) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |||||||||||||||
| 14) Knows the measures for occupational diseases and accidents and applies the principles of Occupational Health and Safety in these cases. | |||||||||||||||
| 15) They act in accordance with quality management and processes. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Students will be able to use the basic knowledge, skills, competencies and experiences gained from the basic theoretical and practical courses supported by the course materials, application tools, information technologies and other resources, which contain up-to-date information in the field of First Aid and Emergency Assistance. | |
| 2) | In case of emergencies such as sudden illness, emergency birth, accident, disaster or injury, it reaches the scene quickly, evaluates the situation together with the doctor, if necessary, makes the first intervention, provides the appropriate position for the patients or the wounded during the patient transport and provides the proper transportation to the appropriate hospital emergency service. | |
| 3) | Using the basic knowledge of the First and Emergency Assistance area, it carries out a task independently. | |
| 4) | Using the knowledge and skills acquired in the first and Emergency Assistance area, informs the relevant people and institutions by using the communication network correctly and rapidly in all stages of his duty, and transfers his ideas and solutions to the problems in written and / or verbally. | |
| 5) | In order to solve unforeseen complex problems encountered in the applications related to First Aid and Emergency Assistance, the team acts in a harmonious manner within the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary. | |
| 6) | Communicates effectively with written and / or verbal communication with colleagues, patients and relatives, physicians and all other health professionals and has the ability to work effectively with different disciplines. | |
| 7) | Recognize the institutions and organizations within the health system; As an individual working in the field of First Aid and Emergency Assistance, he / she knows the laws, regulations and legislation related to his / her duties, rights and responsibilities and acts accordingly. | |
| 8) | He/She has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level. | |
| 9) | Contributes to projects and activities for the social environment in which he lives with a sense of social responsibility. | |
| 10) | By using the knowledge and knowledge about the structure, properties, usage areas and legal regulations of medical devices used in health field; use this information in research, development and follow-up of technological developments. | |
| 11) | In case of emergency aid, he / she has the knowledge and skills to keep calm, fast, serial and correct at the scene and to maintain and maintain the physical, social and mental health of both the patient and himself. | |
| 12) | He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 13) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
| 14) | Knows the measures for occupational diseases and accidents and applies the principles of Occupational Health and Safety in these cases. | |
| 15) | They act in accordance with quality management and processes. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 1 | % 10 |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 28 |
| Homework Assignments | 1 | 10 |
| Quizzes | 1 | 15 |
| Midterms | 1 | 15 |
| Final | 1 | 20 |
| Total Workload | 130 | |