Electonics Technology
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: UNI145
Course Name: Public Relations and Publicity in Health Institutions
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Dr. Öğr. Üy. BANU BİCAN
Course Lecturer(s): Assistant Professor Banu Bican
Course Assistants:

Course Objective and Content

Course Objectives: This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose.
Course Content: Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying

Learning Outcomes

The students who have succeeded in this course;
1) Defines the concept of public relations.
2) Understands the importance of public relations in health services.
3) Explains the internal and external target audience in public relations
4) Knows the techniques used in public relations activities.
5) Recognize and apply public relations strategies and tactics
6) Explains the position and functions of public relations in health institutions.
7) Can independently conduct an advanced study in this field

Course Flow Plan

Week Subject Related Preparation
1) Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1)
2) Historical Development of Public Relations in the World and Turkey, Development Process in Healthcare Facilities Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2)
3) Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system
4) The Role of Public Relations in Disasters and Crisis Management in Health Institutions Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital
5) Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month
6) Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation
7) Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples) Quiz Exam 3 different videos uploaded to ALMS system
8) Midterm Exam
9) Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) From the Textbook 22., 23.26,27,28 th chapters
10) Corporate Communications Chapter 6 from the textbook
11) Homework Presentations 1st Group
12) Homework Presentations 2nd Group
13) Analysis of Health Campaigns During Pandemic Process Homework Presentations 3rd Group Sample videos uploaded to ALMS system
14) General Review for Finals and Homework Presentations 4th Group

Sources

Course Notes / Textbooks: Filiz Balta Peltekoğlu (2007).Halkla İlişkiler Nedir? Beta Yayınları
References: Ayla Okay, Aydemir Okay (2015). Halkla ilişkiler: Kavram Strateji ve Uygulamaları (Genişletilmiş 8. baskı). İstanbul, Der Yayınları

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

6

7
Program Outcomes
1) To have sufficient knowledge and experience in applying mathematics and science in the field of Electronic Technology.
2) To have knowledge about occupational safety and its applications and to have the competence to carry out its applications.
3) To have the ability to communicate effectively verbally and in written Turkish.
4) Having basic knowledge of English language and the ability to use it in the professional field.
5) To be conscious of Ataturk's Principles and to have knowledge about the History of the Revolution.
6) Able to transfer relevant designs and applications in the field of electronics to colleagues, superiors and the people and groups they serve, and to work in teams.
7) Awareness of the necessity of lifelong learning; To monitor the developments in science and technology and to constantly renew itself.
8) To be able to use computer-aided electronic design programs at a basic level for simulation and printed circuit creation.
9) To be able to make decisions in independent work, to take initiative and adapt in teamwork with people inside and outside the profession.
10) To use the software and hardware required by the profession, along with basic computer usage knowledge.
11) To effectively use the devices in electronics laboratories, collect data through measurement and diagnose faults.
12) To identify problems related to unforeseen situations in electronics-related studies and to produce solutions to the problems
13) To have knowledge and awareness of social responsibility, ethical values and social security rights on electronics-related issues.
14) To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.
15) To objectively evaluate and supervise the performance of employees under his/her responsibility.
16) To know the concepts related to electronics, to recognize electronic circuit elements and to use them in related circuits.
17) To recognize the physical strength limits of electronic circuit components and to gain the ability to determine operating conditions accordingly.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) To have sufficient knowledge and experience in applying mathematics and science in the field of Electronic Technology. 1
2) To have knowledge about occupational safety and its applications and to have the competence to carry out its applications. 3
3) To have the ability to communicate effectively verbally and in written Turkish. 3
4) Having basic knowledge of English language and the ability to use it in the professional field. 3
5) To be conscious of Ataturk's Principles and to have knowledge about the History of the Revolution.
6) Able to transfer relevant designs and applications in the field of electronics to colleagues, superiors and the people and groups they serve, and to work in teams.
7) Awareness of the necessity of lifelong learning; To monitor the developments in science and technology and to constantly renew itself. 3
8) To be able to use computer-aided electronic design programs at a basic level for simulation and printed circuit creation.
9) To be able to make decisions in independent work, to take initiative and adapt in teamwork with people inside and outside the profession.
10) To use the software and hardware required by the profession, along with basic computer usage knowledge. 3
11) To effectively use the devices in electronics laboratories, collect data through measurement and diagnose faults.
12) To identify problems related to unforeseen situations in electronics-related studies and to produce solutions to the problems
13) To have knowledge and awareness of social responsibility, ethical values and social security rights on electronics-related issues.
14) To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.
15) To objectively evaluate and supervise the performance of employees under his/her responsibility. 3
16) To know the concepts related to electronics, to recognize electronic circuit elements and to use them in related circuits. 2
17) To recognize the physical strength limits of electronic circuit components and to gain the ability to determine operating conditions accordingly. 2

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Quizzes 1 % 10
Homework Assignments 1 % 20
Midterms 1 % 30
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 28
Homework Assignments 1 10
Quizzes 1 15
Midterms 1 15
Final 1 20
Total Workload 130