Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
Week |
Subject |
Related Preparation |
1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
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7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
8) |
Midterm Exam |
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9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
10) |
Corporate Communications |
Chapter 6 from the textbook |
11) |
Homework Presentations 1st Group |
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12) |
Homework Presentations 2nd Group |
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13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
14) |
General Review for Finals and
Homework Presentations 4th Group |
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Program Outcomes |
Level of Contribution |
1) |
Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts. |
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2) |
Has knowledge about the main differences and consequences of private law and public law. |
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3) |
Learns the analytical thinking method and has the ability to compare and use legal concepts. |
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4) |
Gains the ability to use theoretical knowledge in practical application through case studies. |
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5) |
Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved. |
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6) |
Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes. |
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7) |
Have comprehensive knowledge and skills about information technologies required by judicial mechanism. |
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8) |
To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation. |
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9) |
Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application. |
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10) |
Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession. |
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11) |
It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. |
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12) |
Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard. |
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13) |
Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession. |
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14) |
He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts. |
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15) |
He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level. |
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