Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
Week |
Subject |
Related Preparation |
1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
|
7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
8) |
Midterm Exam |
|
9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
10) |
Corporate Communications |
Chapter 6 from the textbook |
11) |
Homework Presentations 1st Group |
|
12) |
Homework Presentations 2nd Group |
|
13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
14) |
General Review for Finals and
Homework Presentations 4th Group |
|
|
Program Outcomes |
Level of Contribution |
1) |
They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. |
|
2) |
They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. |
|
3) |
They have knowledge and skills about changing and evolving communication methods and technologies. |
|
4) |
Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. |
|
5) |
By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. |
|
6) |
They combine different communication areas in a holistic and strategic way. |
|
7) |
They use written and verbal communication skills effectively. |
|
8) |
They develop and implement strategies by thinking creatively and critically. |
|
9) |
They have management skills. |
|
10) |
They use research capability effectively. |
|
11) |
They have an ethical business understanding and social responsibility. |
|
12) |
They have capable of analytical thinking and problem solving. |
|
13) |
They have teamwork skills. |
|
14) |
They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. |
|
15) |
They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
|