| Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
| Week |
Subject |
Related Preparation |
| 1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
|
| 7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
| 8) |
Midterm Exam |
|
| 9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
| 10) |
Corporate Communications |
Chapter 6 from the textbook |
| 11) |
Homework Presentations 1st Group |
|
| 12) |
Homework Presentations 2nd Group |
|
| 13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
| 14) |
General Review for Finals and
Homework Presentations 4th Group |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. |
3 |
| 2) |
Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. |
3 |
| 3) |
Uses different information technologies and systems for understanding and solving various business problems. |
3 |
| 4) |
Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. |
3 |
| 5) |
Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. |
3 |
| 6) |
Gains technical and managerial contributions to IT projects and takes responsibility. |
3 |
| 7) |
Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. |
3 |
| 8) |
Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. |
3 |
| 9) |
Develops teamwork, negotiation, leadership and entrepreneurship skills. |
3 |
| 10) |
Has universal ethical values, social responsibility awareness and sufficient legal knowledge. |
3 |
| 11) |
Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. |
3 |
| 12) |
Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. |
3 |
| 13) |
It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
3 |
ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
