| Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
| Week |
Subject |
Related Preparation |
| 1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
|
| 7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
| 8) |
Midterm Exam |
|
| 9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
| 10) |
Corporate Communications |
Chapter 6 from the textbook |
| 11) |
Homework Presentations 1st Group |
|
| 12) |
Homework Presentations 2nd Group |
|
| 13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
| 14) |
General Review for Finals and
Homework Presentations 4th Group |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have knowledge about the basic theoretical debates in Political Science and Public Administration. |
1 |
| 2) |
To define contemporary developments, approaches and basic concepts in Political Science and Public Administration at national and international level. |
1 |
| 3) |
Relate the interaction of the Department of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economy, business). |
3 |
| 4) |
Evaluate and discuss the events in interdisciplinary dimension, acquire knowledge and skills, conduct research using social sciences methods and follow the field. |
3 |
| 5) |
Political and social processes that take place in Turkey and in the world, able to solve problems and the causes of these problems, on the relationship of citizens with political structures reveals scientifically. |
3 |
| 6) |
To design and to prepare scientific studies such as theoretical or experimental projects, reports, articles and theses, either on their own or with others, and uses qualitative and quantitative research techniques related to their field. |
2 |
| 7) |
To use leadership characteristics in Political Science and Public Administration with the awareness of compliance with team work. |
2 |
| 8) |
Develops behavior according to ethics and social values and evaluates what they have learned by deciding what they need and critically question the information they have acquired. |
2 |
| 9) |
Transmits the opinions, thoughts and solutions in Political Science and Public Administration to the related persons and institutions in written and oral form. |
1 |
| 10) |
According to the level of European Language Portfolio, a foreign language is at least A2 for Pre-Bachelor's degree according to the level of education; At least B1 for the License; To be able to use at least C1 and at least C1 General Level for PhD. |
2 |
| 11) |
To be able to use information and communication technologies together with computer software in at least the European Computer Driving License Basic Level (Associate) or Advanced Level (Associate and Associate) required by the department.
|
2 |
ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
