| Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
| Week |
Subject |
Related Preparation |
| 1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
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| 7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
| 8) |
Midterm Exam |
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| 9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
| 10) |
Corporate Communications |
Chapter 6 from the textbook |
| 11) |
Homework Presentations 1st Group |
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| 12) |
Homework Presentations 2nd Group |
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| 13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
| 14) |
General Review for Finals and
Homework Presentations 4th Group |
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Program Outcomes |
Level of Contribution |
| 1) |
They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems.
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| 2) |
They will have the knowledge of factors about society-individual health and its development. |
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| 3) |
They will apply the theoretical and practical knowledge of health management in related institutions and organizations.
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| 4) |
They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. |
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| 5) |
They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. |
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| 6) |
They will use health terminology and grammar according to the rules in spoken and written communication. |
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| 7) |
They will share their thoughts about health management and solution proposals with internal and external parties written and orally. |
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| 8) |
They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. |
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| 9) |
They will constantly develop professional knowledge and skill; know ways to access information and apply them. |
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| 10) |
They will show mangement philosophy and management functions in health management applications. |
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| 11) |
They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. |
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| 12) |
They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. |
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| 13) |
They will show leadership characteristics in health management applications. |
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| 14) |
They will take responsibility individually and as a team member in health management applications. |
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