| Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
| Week |
Subject |
Related Preparation |
| 1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
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| 7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
| 8) |
Midterm Exam |
|
| 9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
| 10) |
Corporate Communications |
Chapter 6 from the textbook |
| 11) |
Homework Presentations 1st Group |
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| 12) |
Homework Presentations 2nd Group |
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| 13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
| 14) |
General Review for Finals and
Homework Presentations 4th Group |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art. |
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| 2) |
Acquiring universal knowledge in the fields within the discipline of interior architecture. |
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| 3) |
To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology. |
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| 4) |
Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole. |
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| 5) |
Evaluating the concept of space design through different disciplines. |
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| 6) |
To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people. |
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| 7) |
Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly. |
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| 8) |
To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage. |
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| 9) |
Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law. |
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| 10) |
To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications. |
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| 11) |
To be able to understand problems related to construction, design, application and engineering. |
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| 12) |
To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills. |
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| 13) |
According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level. |
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| 14) |
Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field. |
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