| Speech and Language Therapy | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI145 | ||||
| Course Name: | Public Relations and Publicity in Health Institutions | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. BANU BİCAN | ||||
| Course Lecturer(s): | Assistant Professor Banu Bican | ||||
| Course Assistants: |
| Course Objectives: | This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: | Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
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The students who have succeeded in this course;
1) Defines the concept of public relations. 2) Understands the importance of public relations in health services. 3) Explains the internal and external target audience in public relations 4) Knows the techniques used in public relations activities. 5) Recognize and apply public relations strategies and tactics 6) Explains the position and functions of public relations in health institutions. 7) Can independently conduct an advanced study in this field |
| Week | Subject | Related Preparation |
| 1) | Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions | Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) | Historical Development of Public Relations in the World and Turkey, Development Process in Healthcare Facilities | Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) | Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas | Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) | The Role of Public Relations in Disasters and Crisis Management in Health Institutions | Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) | Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning | An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) | Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation | |
| 7) | Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples) Quiz Exam | 3 different videos uploaded to ALMS system |
| 8) | Midterm Exam | |
| 9) | Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) | From the Textbook 22., 23.26,27,28 th chapters |
| 10) | Corporate Communications | Chapter 6 from the textbook |
| 11) | Homework Presentations 1st Group | |
| 12) | Homework Presentations 2nd Group | |
| 13) | Analysis of Health Campaigns During Pandemic Process Homework Presentations 3rd Group | Sample videos uploaded to ALMS system |
| 14) | General Review for Finals and Homework Presentations 4th Group |
| Course Notes / Textbooks: | Filiz Balta Peltekoğlu (2007).Halkla İlişkiler Nedir? Beta Yayınları |
| References: | Ayla Okay, Aydemir Okay (2015). Halkla ilişkiler: Kavram Strateji ve Uygulamaları (Genişletilmiş 8. baskı). İstanbul, Der Yayınları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) Prepare and implement therapy programs to prevent, evaluate, diagnose and diagnose language and speech disorders by using original theoretical and practical knowledge and equipments acquired in the field. Change or terminate the process and application where necessary. | |||||||||||||||
| 1) -To be able to use advanced theoretical and applied knowledge gained in the field. -To be able to interpret and evaluate data, to define and analyze problems, to develop solutions based on research and evidence, using the advanced knowledge and skills acquired in the field. - To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey their thoughts and suggestions for solutions to problems verbally and in writing. - Being able to carry out an advanced study in the field independently. | |||||||||||||||
| 2) Have the knowledge of teaching programs, teaching strategies, methods and techniques related to language and speech therapy. | |||||||||||||||
| 3) Comprehends the methods related to the production of scientific knowledge. | |||||||||||||||
| 4) To apply the historical development of the profession and the acquired knowledge and skills in the field of language and speech disorders according to the principles of professional ethics. | |||||||||||||||
| 5) Applies the principles of professional development and learning, communication and social skills in the fields of work. | |||||||||||||||
| 6) Use the acquired knowledge, skills and problem solving skills in the field of language and speech therapy as interdiscipliner, multidisciplinary and transdisciplinary. | |||||||||||||||
| 7) To be able to conceptualize the events and phenomena related to language and speech therapy; examine with scientific methods and techniques; interpret the data, evaluate, identify problems, analyze, develop solutions based on evidence and research. | |||||||||||||||
| 8) Participates in all stages of research and project applications by using technological tools and materials in the field of language and speech therapy. | |||||||||||||||
| 9) Using the English at a general level of European Language Portfolio B1, he follows the scientific sources in his field and communicates with his colleagues. | |||||||||||||||
| 10) It integrates the knowledge of language and speech disorders with its own applications, and realizes it and shares it with professional staff. | |||||||||||||||
| 11) Uses information technologies and course materials individually or in group by taking responsibility in teaching-learning process effectively, producing solutions and gaining habit of life-long research and learning. | |||||||||||||||
| 12) Access to current information by using scientific sources, legal regulations and related information technologies. Makes theoretical and / or practical research, takes part as a researcher in projects in his / her field, presents his / her findings orally and in writing in national and / or international meetings and / or publish them. | |||||||||||||||
| 13) Evaluates and analyzes the nature, source, limits, accuracy, reliability and validity of knowledge by using research methods and techniques to reach scientific knowledge, develops and interprets solutions based on evidence. | |||||||||||||||
| 14) It considers and respects individual differences, cultural beliefs, customs and traditions, and their daily activity, role and participation effects. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Prepare and implement therapy programs to prevent, evaluate, diagnose and diagnose language and speech disorders by using original theoretical and practical knowledge and equipments acquired in the field. Change or terminate the process and application where necessary. | |
| 1) | -To be able to use advanced theoretical and applied knowledge gained in the field. -To be able to interpret and evaluate data, to define and analyze problems, to develop solutions based on research and evidence, using the advanced knowledge and skills acquired in the field. - To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey their thoughts and suggestions for solutions to problems verbally and in writing. - Being able to carry out an advanced study in the field independently. | |
| 2) | Have the knowledge of teaching programs, teaching strategies, methods and techniques related to language and speech therapy. | |
| 3) | Comprehends the methods related to the production of scientific knowledge. | |
| 4) | To apply the historical development of the profession and the acquired knowledge and skills in the field of language and speech disorders according to the principles of professional ethics. | |
| 5) | Applies the principles of professional development and learning, communication and social skills in the fields of work. | |
| 6) | Use the acquired knowledge, skills and problem solving skills in the field of language and speech therapy as interdiscipliner, multidisciplinary and transdisciplinary. | |
| 7) | To be able to conceptualize the events and phenomena related to language and speech therapy; examine with scientific methods and techniques; interpret the data, evaluate, identify problems, analyze, develop solutions based on evidence and research. | |
| 8) | Participates in all stages of research and project applications by using technological tools and materials in the field of language and speech therapy. | |
| 9) | Using the English at a general level of European Language Portfolio B1, he follows the scientific sources in his field and communicates with his colleagues. | |
| 10) | It integrates the knowledge of language and speech disorders with its own applications, and realizes it and shares it with professional staff. | |
| 11) | Uses information technologies and course materials individually or in group by taking responsibility in teaching-learning process effectively, producing solutions and gaining habit of life-long research and learning. | |
| 12) | Access to current information by using scientific sources, legal regulations and related information technologies. Makes theoretical and / or practical research, takes part as a researcher in projects in his / her field, presents his / her findings orally and in writing in national and / or international meetings and / or publish them. | |
| 13) | Evaluates and analyzes the nature, source, limits, accuracy, reliability and validity of knowledge by using research methods and techniques to reach scientific knowledge, develops and interprets solutions based on evidence. | |
| 14) | It considers and respects individual differences, cultural beliefs, customs and traditions, and their daily activity, role and participation effects. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 1 | % 10 |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 28 |
| Homework Assignments | 1 | 10 |
| Quizzes | 1 | 15 |
| Midterms | 1 | 15 |
| Final | 1 | 20 |
| Total Workload | 130 | |