| Nursing | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI145 | ||||
| Course Name: | Public Relations and Publicity in Health Institutions | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. BANU BİCAN | ||||
| Course Lecturer(s): | Assistant Professor Banu Bican | ||||
| Course Assistants: |
| Course Objectives: | This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: | Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
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The students who have succeeded in this course;
1) Defines the concept of public relations. 2) Understands the importance of public relations in health services. 3) Explains the internal and external target audience in public relations 4) Knows the techniques used in public relations activities. 5) Recognize and apply public relations strategies and tactics 6) Explains the position and functions of public relations in health institutions. 7) Can independently conduct an advanced study in this field |
| Week | Subject | Related Preparation |
| 1) | Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions | Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) | Historical Development of Public Relations in the World and Turkey, Development Process in Healthcare Facilities | Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) | Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas | Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) | The Role of Public Relations in Disasters and Crisis Management in Health Institutions | Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) | Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning | An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) | Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation | |
| 7) | Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples) Quiz Exam | 3 different videos uploaded to ALMS system |
| 8) | Midterm Exam | |
| 9) | Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) | From the Textbook 22., 23.26,27,28 th chapters |
| 10) | Corporate Communications | Chapter 6 from the textbook |
| 11) | Homework Presentations 1st Group | |
| 12) | Homework Presentations 2nd Group | |
| 13) | Analysis of Health Campaigns During Pandemic Process Homework Presentations 3rd Group | Sample videos uploaded to ALMS system |
| 14) | General Review for Finals and Homework Presentations 4th Group |
| Course Notes / Textbooks: | Filiz Balta Peltekoğlu (2007).Halkla İlişkiler Nedir? Beta Yayınları |
| References: | Ayla Okay, Aydemir Okay (2015). Halkla ilişkiler: Kavram Strateji ve Uygulamaları (Genişletilmiş 8. baskı). İstanbul, Der Yayınları |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
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| Program Outcomes | ||||||||||||||||||||||||||||
| 1) Based on the qualifications gained in secondary education; Understand the concepts and concepts related to the field of health at the undergraduate level, and have advanced theoretical and practical knowledge supported by textbooks, application tools and other sources of current information in the field of health. | ||||||||||||||||||||||||||||
| 2) Knowledge of nature, source, limits, accuracy, reliability and validity of knowledge. | ||||||||||||||||||||||||||||
| 3) Uses the field-specific, advanced theoretical and factual knowledge acquired at the undergraduate level. | ||||||||||||||||||||||||||||
| 4) Interprets, evaluates, identifies, analyzes, shares information and makes team work by using the advanced knowledge and skills acquired in the field of health. | ||||||||||||||||||||||||||||
| 5) Use computer programs, related technologies and educational tools related to the field of health. | ||||||||||||||||||||||||||||
| 6) Carries out a study independently by using his advanced knowledge on the field of health and takes responsibility as a team member in cooperation with other professional groups working in this field. | ||||||||||||||||||||||||||||
| 7) Takes responsibility as an individual and team member to solve complex and unpredictable problems encountered in applications related to health field. | ||||||||||||||||||||||||||||
| 8) Plans, manages and monitors and evaluates the activities for the development of the employees working under their responsibility. | ||||||||||||||||||||||||||||
| 9) Evaluates the advanced knowledge and skills acquired in the field of health with a critical approach. | ||||||||||||||||||||||||||||
| 10) Identifies learning needs and learning resources, and directs the learning function by using resources effectively. | ||||||||||||||||||||||||||||
| 11) Develops a positive attitude towards life-long learning and transforms it into behavior. | ||||||||||||||||||||||||||||
| 12) Informs relevant persons and institutions on health related issues; conveys their thoughts and suggestions for solutions to problems in written and orally, and takes their opinions, requests and expectations. | ||||||||||||||||||||||||||||
| 13) He / she shares his / her thoughts and suggestions for solutions to the problems with the experts and non-experts in teamwork and as an active member of the process by supporting them with quantitative and qualitative data. | ||||||||||||||||||||||||||||
| 14) Organize and implement projects and activities in cooperation with other professional groups for the social environment with a sense of social responsibility. | ||||||||||||||||||||||||||||
| 15) Follow the information in his / her field and communicate with colleagues by using a foreign language at least at European Language Portfolio B1 General Level. | ||||||||||||||||||||||||||||
| 16) Uses information and communication technologies together with computer software at the Advanced Level of European Computer Driving License required by the field. | ||||||||||||||||||||||||||||
| 17) Monitor and evaluate the events / developments on the agenda of the society and the world in the field of health. | ||||||||||||||||||||||||||||
| 18) Expresses himself / herself effectively verbally and in writing. | ||||||||||||||||||||||||||||
| 19) It cooperates with people from related disciplines and acts in accordance with social, scientific, cultural and ethical values in the stages of gathering, interpreting, implementing and announcing the data related to the field of health. | ||||||||||||||||||||||||||||
| 20) Acts and participates in Quality Management and Processes. | ||||||||||||||||||||||||||||
| 21) Has enough consciousness about the individual and public health, environmental protection and occupational safety. | ||||||||||||||||||||||||||||
| 22) It acts in accordance with laws, regulations, legislation and professional ethics rules related to its duties, rights and responsibilities as individuals. | ||||||||||||||||||||||||||||
| 23) Its appearance, attitude, attitude and behavior make it an example for society. | ||||||||||||||||||||||||||||
| 24) Have the knowledge of understanding the structure, physiological functions, behaviors of healthy and sick individuals and the relationship between health and physical and social environment at advanced level. | ||||||||||||||||||||||||||||
| 25) Has the ability of health personnel to participate in practice training and working experience with these staff. | ||||||||||||||||||||||||||||
| 26) It has an adequate clinical experience by conducting clinical practices in areas where it is planned in accordance with the essence and purpose of the program and supervised by qualified authorities in its field. | ||||||||||||||||||||||||||||
| 27) Has experience in working with other health disciplines. | ||||||||||||||||||||||||||||
| 28) He / she has sufficient experience to use professional autonomy in international standards and to make clinical applications in program creation, planning, execution and evaluation. | ||||||||||||||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Based on the qualifications gained in secondary education; Understand the concepts and concepts related to the field of health at the undergraduate level, and have advanced theoretical and practical knowledge supported by textbooks, application tools and other sources of current information in the field of health. | |
| 2) | Knowledge of nature, source, limits, accuracy, reliability and validity of knowledge. | |
| 3) | Uses the field-specific, advanced theoretical and factual knowledge acquired at the undergraduate level. | |
| 4) | Interprets, evaluates, identifies, analyzes, shares information and makes team work by using the advanced knowledge and skills acquired in the field of health. | |
| 5) | Use computer programs, related technologies and educational tools related to the field of health. | |
| 6) | Carries out a study independently by using his advanced knowledge on the field of health and takes responsibility as a team member in cooperation with other professional groups working in this field. | |
| 7) | Takes responsibility as an individual and team member to solve complex and unpredictable problems encountered in applications related to health field. | |
| 8) | Plans, manages and monitors and evaluates the activities for the development of the employees working under their responsibility. | |
| 9) | Evaluates the advanced knowledge and skills acquired in the field of health with a critical approach. | |
| 10) | Identifies learning needs and learning resources, and directs the learning function by using resources effectively. | |
| 11) | Develops a positive attitude towards life-long learning and transforms it into behavior. | |
| 12) | Informs relevant persons and institutions on health related issues; conveys their thoughts and suggestions for solutions to problems in written and orally, and takes their opinions, requests and expectations. | |
| 13) | He / she shares his / her thoughts and suggestions for solutions to the problems with the experts and non-experts in teamwork and as an active member of the process by supporting them with quantitative and qualitative data. | |
| 14) | Organize and implement projects and activities in cooperation with other professional groups for the social environment with a sense of social responsibility. | |
| 15) | Follow the information in his / her field and communicate with colleagues by using a foreign language at least at European Language Portfolio B1 General Level. | |
| 16) | Uses information and communication technologies together with computer software at the Advanced Level of European Computer Driving License required by the field. | |
| 17) | Monitor and evaluate the events / developments on the agenda of the society and the world in the field of health. | |
| 18) | Expresses himself / herself effectively verbally and in writing. | |
| 19) | It cooperates with people from related disciplines and acts in accordance with social, scientific, cultural and ethical values in the stages of gathering, interpreting, implementing and announcing the data related to the field of health. | 1 |
| 20) | Acts and participates in Quality Management and Processes. | |
| 21) | Has enough consciousness about the individual and public health, environmental protection and occupational safety. | 1 |
| 22) | It acts in accordance with laws, regulations, legislation and professional ethics rules related to its duties, rights and responsibilities as individuals. | |
| 23) | Its appearance, attitude, attitude and behavior make it an example for society. | 1 |
| 24) | Have the knowledge of understanding the structure, physiological functions, behaviors of healthy and sick individuals and the relationship between health and physical and social environment at advanced level. | |
| 25) | Has the ability of health personnel to participate in practice training and working experience with these staff. | |
| 26) | It has an adequate clinical experience by conducting clinical practices in areas where it is planned in accordance with the essence and purpose of the program and supervised by qualified authorities in its field. | 1 |
| 27) | Has experience in working with other health disciplines. | |
| 28) | He / she has sufficient experience to use professional autonomy in international standards and to make clinical applications in program creation, planning, execution and evaluation. | 1 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 1 | % 10 |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 28 |
| Homework Assignments | 1 | 10 |
| Quizzes | 1 | 15 |
| Midterms | 1 | 15 |
| Final | 1 | 20 |
| Total Workload | 130 | |