| Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
| Week |
Subject |
Related Preparation |
| 1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
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| 7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
| 8) |
Midterm Exam |
|
| 9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
| 10) |
Corporate Communications |
Chapter 6 from the textbook |
| 11) |
Homework Presentations 1st Group |
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| 12) |
Homework Presentations 2nd Group |
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| 13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
| 14) |
General Review for Finals and
Homework Presentations 4th Group |
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Program Outcomes |
Level of Contribution |
| 1) |
Knows the basic concepts and terminology, evaluation processes and methodological application principles in the field of physiotherapy and rehabilitation; uses this advanced knowledge in study, research and practice. |
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| 2) |
Makes the necessary assessment, definition and planning for physiotherapy and rehabilitation applications by using the theoretical and applied concepts and principles related to physiotherapy and rehabilitation. |
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| 3) |
Implements the physiotherapy and rehabilitation program systematically and safely within the framework of ethical principles in the light of professional attitudes and skills; terminates or changes as necessary. |
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| 4) |
Takes initiatives to protect and improve public health and welfare; contributes to the production of health strategies and policies suitable for the changing and diversifying needs of the society in the field of physiotherapy and rehabilitation. |
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| 5) |
Organizes physiotherapy and rehabilitation services effectively and adequately, manages the business processes necessary for the continuity and development of the quality and organizational function; generates solutions against problems in line with knowledge and evidence. |
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| 6) |
Keeps records and prepares reports for quality service and research in the field of physiotherapy and rehabilitation; adopts ethical, deontological principles and legal framework in collecting, recording and reporting data. |
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| 7) |
Carries out professional and academic studies independently by using his knowledge; works as a team member and assumes responsibility in effective communication and cooperation with other professional groups working in this field. |
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| 8) |
It adopts the principle of personal development, information literacy and lifelong learning; contributes to quality improvement, training and promotion programs related to the field, and demonstrates its professional behavior at an international level. |
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