Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Array

TR-NQF-HE:Array. Master`s Degree

QF-EHEA:Array

EQF-LLL:Array. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. ÜMRAN GEZGİN

Course Lecturer(s):

Dr. Umran Gezgin

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) The effect of image product relationship on brand image and purchase intention
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Explanation of the Course Syllabus, Introduction to the course
2)	Advertising communication, history, functions
3)	The connection of advertising with other means of persuasion communication
4)	The language of advertising as a process of creating meaning, rhetoric and ideology
5)	Advertising in mass media
6)	Models used in measuring reactions to advertisements
7)	midterm exam
8)	Sociological theories of consumption
9)	Commodification, reification, alienation, fordism, taylorism
10)	Pleasure-oriented consumer society
11)	Consumer/purchasing behaviors
12)	Conformism, spiral of silence
13)	Ethical issues in advertising
14)	Advertising analysis (presentation)
15)	Final Exam

Sources

Course Notes / Textbooks:

Öğretim görevlisinin ders notları
Instructor`s Lecture Notes

Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler

References:

Roland, B.(2002). Kommunikationswissenschaft. Böhlau verlag.
Gezgin, Ü. (2023).Reklam Afişlerinde Göçmenlerin Sosyal Entegrasyonu: Almanya Entegrasyon Vakfı Örneği
Keskin, H. (2023). Postmodernizm bağlamında tüketim kültürü ve reklamlara yansıması: Postmodern reklam örneği olarak QNB Finansbank 2020 yılbaşı reklamının göstergebilimsel analizi.
Williamson, J. (2001). Reklamların dili.
Sakarya, A. & Alkan, A. & Dörtyol, İ. T. (2020). Tüketim Sosyolojisi’nin Dünü, Bugünü ve Yarını.
Beğlü, E. (1982). Tüketimin Sosyolojik Anlamı.
Özkul, M., & Yılmaz Uçak, E. (2020). Tüketim toplumunda meta-marka bağımlılığının görünümleri.
Sakarya, A. Alkan, A. & Dörtyol, İ.T. (2020) Tüketim Sosyolojisinin Dünü, Bugünü ve Yarını. Pazarlama İçgörüsü Üzerine Çalışmalar
Erdemsoy, E. (2023). Jean BAUDRİLLARD - Tüketim Toplumu.
Güzel, M.(2025). “GERÇEKLİK İLKESİNİN YİTİMİ: BAUDRİLLARD’IN SİMÜLASYON TEORİSİNİN TEMEL KAVRAMLARI”.
Ay,C.& Aytekin, P. (2005). Reklamlarda etik.
Kehya, Ö.(2018). Çevrimiçi Medya ve Suskunluk Sarmalı.
Yeniçeri, Ö. (2011). KONFORMİZM, YOZLAŞMA VE İTAATSİZLİK

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Study Hours Out of Class	7	40
Homework Assignments	15	29
Final	1	1
Total Workload		118