Pharmacy Services | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI142 | ||||
Course Name: | Advertising and Consumption | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
Course Assistants: |
Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
Week | Subject | Related Preparation |
1) | Meeting, information about the lesson, movie and book suggestions | |
1) | Hedonism | |
2) | History of advertising, changing advertising approaches from past to present | |
3) | Functions of advertisements | |
4) | Creative destruction and controversy over the black swan | |
5) | Consumption theories | |
6) | Fordism ve Taylorism | |
7) | Commodification, reification, alienation | |
8) | Practise for midterm | |
9) | Ethical Issues in Advertising | |
10) | Conformism | |
11) | Consumption society criticism in cinema | |
12) | Consumption society criticism in cinema/ 2 | |
13) | Consumption society debates | |
14) | Consumption society debates |
Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | ||||||||||||||
1) Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form. | ||||||||||||||
2) Have knowledge about research methods of drugs and necessary resources related to the profession. | ||||||||||||||
3) Has knowledge about regulations and legislation related to pharmacy and drugs. | ||||||||||||||
4) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | ||||||||||||||
5) Has enough awareness about individual and public health, environmental protection and occupational safety. | ||||||||||||||
6) Has the ability to use computer programs in the field of pharmacy. | ||||||||||||||
7) Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field. | ||||||||||||||
8) Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field. | ||||||||||||||
9) Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage. | ||||||||||||||
10) They act in accordance with quality management and processes. | ||||||||||||||
11) In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use. | ||||||||||||||
12) Have the discipline necessary for team work, high communication skills, technical and application knowledge. | ||||||||||||||
13) It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field. | ||||||||||||||
14) As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form. | |
2) | Have knowledge about research methods of drugs and necessary resources related to the profession. | |
3) | Has knowledge about regulations and legislation related to pharmacy and drugs. | |
4) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
5) | Has enough awareness about individual and public health, environmental protection and occupational safety. | |
6) | Has the ability to use computer programs in the field of pharmacy. | |
7) | Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field. | |
8) | Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field. | |
9) | Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage. | |
10) | They act in accordance with quality management and processes. | |
11) | In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use. | |
12) | Have the discipline necessary for team work, high communication skills, technical and application knowledge. | |
13) | It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field. | |
14) | As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 40 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Midterms | 2 | 10 | 2 | 24 | |||
Final | 3 | 15 | 2 | 51 | |||
Total Workload | 117 |