| Oral and Dental Health | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI142 | ||||
| Course Name: | Advertising and Consumption | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
| Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
| Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
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The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
| Week | Subject | Related Preparation |
| 1) | Meeting, information about the lesson, movie and book suggestions | |
| 1) | Hedonism | |
| 2) | History of advertising, changing advertising approaches from past to present | |
| 3) | Functions of advertisements | |
| 4) | Creative destruction and controversy over the black swan | |
| 5) | Consumption theories | |
| 6) | Fordism ve Taylorism | |
| 7) | Commodification, reification, alienation | |
| 8) | Practise for midterm | |
| 9) | Ethical Issues in Advertising | |
| 10) | Conformism | |
| 11) | Consumption society criticism in cinema | |
| 12) | Consumption society criticism in cinema/ 2 | |
| 13) | Consumption society debates | |
| 14) | Consumption society debates |
| Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
| References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | ||||||||||||||||
| 1) He/ She has a basic level of theoretical and practical knowledge about oral and dental health. | ||||||||||||||||
| 2) He/ She knows and applies the ethical principles and rules in the field. | ||||||||||||||||
| 3) He/ She participate in sterilization and disinfection studies. | ||||||||||||||||
| 4) He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions. | ||||||||||||||||
| 5) He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level. | ||||||||||||||||
| 6) He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning. | ||||||||||||||||
| 7) He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects. | ||||||||||||||||
| 8) He/ She communicates effectively, | ||||||||||||||||
| 9) He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | ||||||||||||||||
| 10) He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field. | ||||||||||||||||
| 11) He/ She contributes to social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field. | ||||||||||||||||
| 12) He/ She behaves and participates in the quality management and processes. | ||||||||||||||||
| 13) He/ She has enough awareness about individual and public health, environmental protection and occupational safety. | ||||||||||||||||
| 14) He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning. | ||||||||||||||||
| 15) His/ Her appearance, attitude, attitude and behavior make it an example for society. | ||||||||||||||||
| 16) Has basic theoretical and applied knowledge about Oral and Dental Health. Knows the ethical principles and rules of oral and dental health. | ||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | He/ She has a basic level of theoretical and practical knowledge about oral and dental health. | |
| 2) | He/ She knows and applies the ethical principles and rules in the field. | |
| 3) | He/ She participate in sterilization and disinfection studies. | |
| 4) | He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions. | |
| 5) | He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level. | |
| 6) | He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning. | |
| 7) | He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects. | |
| 8) | He/ She communicates effectively, | |
| 9) | He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 10) | He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field. | |
| 11) | He/ She contributes to social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field. | |
| 12) | He/ She behaves and participates in the quality management and processes. | |
| 13) | He/ She has enough awareness about individual and public health, environmental protection and occupational safety. | |
| 14) | He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning. | |
| 15) | His/ Her appearance, attitude, attitude and behavior make it an example for society. | |
| 16) | Has basic theoretical and applied knowledge about Oral and Dental Health. Knows the ethical principles and rules of oral and dental health. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Midterms | 2 | 10 | 2 | 24 | |||
| Final | 3 | 15 | 2 | 51 | |||
| Total Workload | 117 | ||||||