| Medical Laboratory Techniques | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI142 | ||||
| Course Name: | Advertising and Consumption | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
| Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
| Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
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The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
| Week | Subject | Related Preparation |
| 1) | Meeting, information about the lesson, movie and book suggestions | |
| 1) | Hedonism | |
| 2) | History of advertising, changing advertising approaches from past to present | |
| 3) | Functions of advertisements | |
| 4) | Creative destruction and controversy over the black swan | |
| 5) | Consumption theories | |
| 6) | Fordism ve Taylorism | |
| 7) | Commodification, reification, alienation | |
| 8) | Practise for midterm | |
| 9) | Ethical Issues in Advertising | |
| 10) | Conformism | |
| 11) | Consumption society criticism in cinema | |
| 12) | Consumption society criticism in cinema/ 2 | |
| 13) | Consumption society debates | |
| 14) | Consumption society debates |
| Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
| References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||||||||||||
| 1) Medical laboratory techniques apply the basic knowledge and skills on the path to diagnosis from the patient samples, which are deemed necessary by the physicians, by gaining the competence towards the general and applied sciences of basic medicine fields such as microbiology, biochemistry, hematology and immunology for human health. | |||||||||||||||
| 2) It takes part in the acceptance of samples to be examined in the medical laboratory. | |||||||||||||||
| 3) Performs pre-analysis, prepares preparations, applies disinfection and sterilization techniques. | |||||||||||||||
| 4) It has the knowledge of the preparation of the chemical materials, microbiological materials and media used for the analysis process, the methods of the patient samples taken and the methods to be applied to these materials and materials. | |||||||||||||||
| 5) In the medical laboratory, he / she makes the medical tests required by the relevant specialist physician and submits it to the laboratory chief and / or specialist doctor to check the results and to report and approve. | |||||||||||||||
| 6) It is responsible for the storage and storage of laboratory equipment and consumables in accordance with biosafety levels. | |||||||||||||||
| 7) Medical laboratory equipment in accordance with the rules and techniques to use, controls and maintains the most efficient work by maintaining. | |||||||||||||||
| 8) It follows the disposal of waste according to the biosecurity rules and provides urgent information to the responsible personnel in critical situations related to laboratory safety. | |||||||||||||||
| 9) The organization organizes work in the medical laboratory and undertakes the responsibility of team work and takes individual responsibility when fulfilling its professional duties. | |||||||||||||||
| 10) Establishes effective communication with colleagues, patients, physicians and other health professionals by considering professional and ethical values related to the field. | |||||||||||||||
| 11) As an individual working in the field of medical laboratory, he acts in accordance with the laws, regulations and legislation related to his duties, rights and responsibilities. | |||||||||||||||
| 12) Has enough awareness about individual and public health, environmental protection and occupational safety. Develops itself in communication, takes an active role in group work. | |||||||||||||||
| 13) It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level. | |||||||||||||||
| 14) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |||||||||||||||
| 15) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Medical laboratory techniques apply the basic knowledge and skills on the path to diagnosis from the patient samples, which are deemed necessary by the physicians, by gaining the competence towards the general and applied sciences of basic medicine fields such as microbiology, biochemistry, hematology and immunology for human health. | |
| 2) | It takes part in the acceptance of samples to be examined in the medical laboratory. | |
| 3) | Performs pre-analysis, prepares preparations, applies disinfection and sterilization techniques. | |
| 4) | It has the knowledge of the preparation of the chemical materials, microbiological materials and media used for the analysis process, the methods of the patient samples taken and the methods to be applied to these materials and materials. | |
| 5) | In the medical laboratory, he / she makes the medical tests required by the relevant specialist physician and submits it to the laboratory chief and / or specialist doctor to check the results and to report and approve. | |
| 6) | It is responsible for the storage and storage of laboratory equipment and consumables in accordance with biosafety levels. | |
| 7) | Medical laboratory equipment in accordance with the rules and techniques to use, controls and maintains the most efficient work by maintaining. | |
| 8) | It follows the disposal of waste according to the biosecurity rules and provides urgent information to the responsible personnel in critical situations related to laboratory safety. | |
| 9) | The organization organizes work in the medical laboratory and undertakes the responsibility of team work and takes individual responsibility when fulfilling its professional duties. | |
| 10) | Establishes effective communication with colleagues, patients, physicians and other health professionals by considering professional and ethical values related to the field. | |
| 11) | As an individual working in the field of medical laboratory, he acts in accordance with the laws, regulations and legislation related to his duties, rights and responsibilities. | |
| 12) | Has enough awareness about individual and public health, environmental protection and occupational safety. Develops itself in communication, takes an active role in group work. | |
| 13) | It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level. | |
| 14) | It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 15) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Midterms | 2 | 10 | 2 | 24 | |||
| Final | 3 | 15 | 2 | 51 | |||
| Total Workload | 117 | ||||||