Medical Imaging Techniques Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) Defines creative destruction and evaluates brands in this regard.
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meeting, information about the lesson, movie and book suggestions
1)	Hedonism
2)	History of advertising, changing advertising approaches from past to present
3)	Functions of advertisements
4)	Creative destruction and controversy over the black swan
5)	Consumption theories
6)	Fordism ve Taylorism
7)	Commodification, reification, alienation
8)	Practise for midterm
9)	Ethical Issues in Advertising
10)	Conformism
11)	Consumption society criticism in cinema
12)	Consumption society criticism in cinema/ 2
13)	Consumption society debates
14)	Consumption society debates

Sources

Course Notes / Textbooks:	Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim
References:	Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques.
2) Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation.
3) Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices.
4) Has knowledge about occupational health and safety.
5) In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary.
6) Communicates effectively with colleagues, patients, relatives, physicians and other health professionals.
7) Knows radiological anatomy at basic level. Recognize the anatomical structures displayed.
8) Know medical and radiological terms, uses effectively.
9) Has the ability to communicate and work effectively with different medical sciences.
10) Adopts the principle of lifelong learning and follows and learns the technological developments in the field.
11) Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level.
12) Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field.
13) Has knowledge about ethical principles and rules in the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques.
2)	Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation.
3)	Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices.
4)	Has knowledge about occupational health and safety.
5)	In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary.
6)	Communicates effectively with colleagues, patients, relatives, physicians and other health professionals.
7)	Knows radiological anatomy at basic level. Recognize the anatomical structures displayed.
8)	Know medical and radiological terms, uses effectively.
9)	Has the ability to communicate and work effectively with different medical sciences.
10)	Adopts the principle of lifelong learning and follows and learns the technological developments in the field.
11)	Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level.
12)	Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field.
13)	Has knowledge about ethical principles and rules in the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	10	2		24
Final	3	15	2		51
Total Workload					117