| Radiotherapy | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI142 | ||||
| Course Name: | Advertising and Consumption | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. İSNUR İNCİ ARMUTLU | ||||
| Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
| Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
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The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
| Week | Subject | Related Preparation |
| 1) | Meeting, information about the lesson, movie and book suggestions | |
| 1) | Hedonism | |
| 2) | History of advertising, changing advertising approaches from past to present | |
| 3) | Functions of advertisements | |
| 4) | Creative destruction and controversy over the black swan | |
| 5) | Consumption theories | |
| 6) | Fordism ve Taylorism | |
| 7) | Commodification, reification, alienation | |
| 8) | Practise for midterm | |
| 9) | Ethical Issues in Advertising | |
| 10) | Conformism | |
| 11) | Consumption society criticism in cinema | |
| 12) | Consumption society criticism in cinema/ 2 | |
| 13) | Consumption society debates | |
| 14) | Consumption society debates |
| Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
| References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||||||||||||
| 1) Has basic knowledge about radiotherapy, basic oncology, radiological imaging | |||||||||||||||
| 2) Has the ability to use tools, devices and techniques related to the field in public and private health institutions. | |||||||||||||||
| 3) Takes responsibility as a team member in solving unforeseen and complex problems encountered in applications related to the field. | |||||||||||||||
| 4) Knows the effects of radiation on biological systems and takes necessary measures for protection against radiation for patients and employees. | |||||||||||||||
| 5) Use medical imaging systems related to the field and evaluate the images taken. | |||||||||||||||
| 6) Professionals, patients, patient relatives and other health care professionals communicate effectively when practicing their profession. | |||||||||||||||
| 7) Keeps track of the data related to the studies done in the field and analyzes the data with the latest methods | |||||||||||||||
| 8) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |||||||||||||||
| 9) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |||||||||||||||
| 10) Carries out routine controls of the devices and equipment used in the practice of his / her job and follow-up of the work where necessary (fault, maintenance). | |||||||||||||||
| 11) The student can transfer the current and updated information about the profession by means of written and verbal communication. | |||||||||||||||
| 12) Has the basic knowledge, ethical principles and acts in accordance with the laws, regulations and legislation related to his / her profession. | |||||||||||||||
| 13) Has experience in working with other fields that may be related to the field. | |||||||||||||||
| 14) Has awareness of lifelong learning. | |||||||||||||||
| 15) Contributes to projects and activities for the social environment he lives in with the awareness of social responsibility and sets an example for the society with his external appearance. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has basic knowledge about radiotherapy, basic oncology, radiological imaging | |
| 2) | Has the ability to use tools, devices and techniques related to the field in public and private health institutions. | |
| 3) | Takes responsibility as a team member in solving unforeseen and complex problems encountered in applications related to the field. | |
| 4) | Knows the effects of radiation on biological systems and takes necessary measures for protection against radiation for patients and employees. | |
| 5) | Use medical imaging systems related to the field and evaluate the images taken. | |
| 6) | Professionals, patients, patient relatives and other health care professionals communicate effectively when practicing their profession. | |
| 7) | Keeps track of the data related to the studies done in the field and analyzes the data with the latest methods | |
| 8) | It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 9) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
| 10) | Carries out routine controls of the devices and equipment used in the practice of his / her job and follow-up of the work where necessary (fault, maintenance). | |
| 11) | The student can transfer the current and updated information about the profession by means of written and verbal communication. | |
| 12) | Has the basic knowledge, ethical principles and acts in accordance with the laws, regulations and legislation related to his / her profession. | |
| 13) | Has experience in working with other fields that may be related to the field. | |
| 14) | Has awareness of lifelong learning. | |
| 15) | Contributes to projects and activities for the social environment he lives in with the awareness of social responsibility and sets an example for the society with his external appearance. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Midterms | 2 | 10 | 2 | 24 | |||
| Final | 3 | 15 | 2 | 51 | |||
| Total Workload | 117 | ||||||