Anesthesia (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. İSNUR İNCİ ARMUTLU

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) Defines creative destruction and evaluates brands in this regard.
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meeting, information about the lesson, movie and book suggestions
1)	Hedonism
2)	History of advertising, changing advertising approaches from past to present
3)	Functions of advertisements
4)	Creative destruction and controversy over the black swan
5)	Consumption theories
6)	Fordism ve Taylorism
7)	Commodification, reification, alienation
8)	Practise for midterm
9)	Ethical Issues in Advertising
10)	Conformism
11)	Consumption society criticism in cinema
12)	Consumption society criticism in cinema/ 2
13)	Consumption society debates
14)	Consumption society debates

Sources

Course Notes / Textbooks:	Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim
References:	Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Anesthesia technician has professional consciousness.
2) He/She knows the duties, authorities and responsibilities of the anesthesia technician and exhibits ethical behaviors that will carry out harmonious teamwork in the operating room.
3) He/She has the basic knowledge, skills and equipment suitable to the contemporary health technician approach, to be able to carry out communication with the patient, to take responsibility and to develop solutions when faced with an unforeseen situation related to the field.
4) Without giving any harm to patients,he/she gives importance to hygiene asepsis-antisepsis, sterilization, contamination and infection with the basic knowledge about the health care work environment.
5) He/She recognizes and uses the medical terms used in anesthesia applications.
6) He/She knows the basic structure and functions of human body and biochemical mechanisms and uses them in their professional studies.
7) He/She has information about basic anatomy and diseases related to systems.
8) While applying his / her profession, he / she can benefit from appropriate information sources and information technologies.
9) He/She has awareness of lifelong learning.
10) He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
11) He/She has knowledge about ethical principles and rules in the field.
12) He/She uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13) He/She has internalized team work, has the knowledge of basic anesthetic pharmacology and performs anesthetic and analgesic applications together with anesthesia physician.
14) To have general first aid knowledge and to show proper approach and correct application skills in emergency situations.
15) He/She has the necessary discipline for team work and carries out activities for the development of employees under its responsibility.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Anesthesia technician has professional consciousness.
2)	He/She knows the duties, authorities and responsibilities of the anesthesia technician and exhibits ethical behaviors that will carry out harmonious teamwork in the operating room.
3)	He/She has the basic knowledge, skills and equipment suitable to the contemporary health technician approach, to be able to carry out communication with the patient, to take responsibility and to develop solutions when faced with an unforeseen situation related to the field.
4)	Without giving any harm to patients,he/she gives importance to hygiene asepsis-antisepsis, sterilization, contamination and infection with the basic knowledge about the health care work environment.
5)	He/She recognizes and uses the medical terms used in anesthesia applications.
6)	He/She knows the basic structure and functions of human body and biochemical mechanisms and uses them in their professional studies.
7)	He/She has information about basic anatomy and diseases related to systems.
8)	While applying his / her profession, he / she can benefit from appropriate information sources and information technologies.
9)	He/She has awareness of lifelong learning.
10)	He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
11)	He/She has knowledge about ethical principles and rules in the field.
12)	He/She uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13)	He/She has internalized team work, has the knowledge of basic anesthetic pharmacology and performs anesthetic and analgesic applications together with anesthesia physician.
14)	To have general first aid knowledge and to show proper approach and correct application skills in emergency situations.
15)	He/She has the necessary discipline for team work and carries out activities for the development of employees under its responsibility.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	10	2		24
Final	3	15	2		51
Total Workload					117