Information Security Technology Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) Defines creative destruction and evaluates brands in this regard.
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meeting, information about the lesson, movie and book suggestions
1)	Hedonism
2)	History of advertising, changing advertising approaches from past to present
3)	Functions of advertisements
4)	Creative destruction and controversy over the black swan
5)	Consumption theories
6)	Fordism ve Taylorism
7)	Commodification, reification, alienation
8)	Practise for midterm
9)	Ethical Issues in Advertising
10)	Conformism
11)	Consumption society criticism in cinema
12)	Consumption society criticism in cinema/ 2
13)	Consumption society debates
14)	Consumption society debates

Sources

Course Notes / Textbooks:	Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim
References:	Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Has knowledge and skills about creating program algorithms.
2) Can install and manage software and hardware required for end user security.
3) Can follow current security products.
4) It can manage both software and people in the environment against cyber attack incidents.
5) Installs the basic software and hardware of the computer.
6) Installs and manages open source operating system and computer networks software.
7) It manages software, hardware and people in the environment in cyber attack incidents.
8) It creates and organizes the web page and database itself and can scan for vulnerabilities.
9) Creates, manages and organizes space on cloud platforms.
10) Firewall software also enables, manages and regulates the installation of hardware.
11) It solves the working logic of a device's software and makes the necessary arrangements to maximize its functions.
12) He/she has a good command of the professional, ethical, social and legal issues in his/her field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has knowledge and skills about creating program algorithms.
2)	Can install and manage software and hardware required for end user security.
3)	Can follow current security products.
4)	It can manage both software and people in the environment against cyber attack incidents.
5)	Installs the basic software and hardware of the computer.
6)	Installs and manages open source operating system and computer networks software.
7)	It manages software, hardware and people in the environment in cyber attack incidents.
8)	It creates and organizes the web page and database itself and can scan for vulnerabilities.
9)	Creates, manages and organizes space on cloud platforms.
10)	Firewall software also enables, manages and regulates the installation of hardware.
11)	It solves the working logic of a device's software and makes the necessary arrangements to maximize its functions.
12)	He/she has a good command of the professional, ethical, social and legal issues in his/her field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	10	2		24
Final	3	15	2		51
Total Workload					117