Computer Technology | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI142 | ||||
Course Name: | Advertising and Consumption | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
Course Assistants: |
Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
Week | Subject | Related Preparation |
1) | Meeting, information about the lesson, movie and book suggestions | |
1) | Hedonism | |
2) | History of advertising, changing advertising approaches from past to present | |
3) | Functions of advertisements | |
4) | Creative destruction and controversy over the black swan | |
5) | Consumption theories | |
6) | Fordism ve Taylorism | |
7) | Commodification, reification, alienation | |
8) | Practise for midterm | |
9) | Ethical Issues in Advertising | |
10) | Conformism | |
11) | Consumption society criticism in cinema | |
12) | Consumption society criticism in cinema/ 2 | |
13) | Consumption society debates | |
14) | Consumption society debates |
Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
Course Learning Outcomes | 1 |
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Program Outcomes | ||||||||||
1) To possess the ability to comprehend fundamental concepts in the field of computer technologies. | ||||||||||
2) To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions. | ||||||||||
3) To possess the ability to comprehend professional topics in a foreign language. | ||||||||||
4) To possess the capability to perform software installation, testing, and acceptance procedures. | ||||||||||
5) To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems. | ||||||||||
6) To possess the skill of conducting maintenance and repairs on computer hardware. | ||||||||||
7) To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies. | ||||||||||
8) To possess the capability to plan, design, and develop computer and network software. | ||||||||||
9) To possess the ability to design and program for web development. | ||||||||||
10) To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To possess the ability to comprehend fundamental concepts in the field of computer technologies. | |
2) | To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions. | |
3) | To possess the ability to comprehend professional topics in a foreign language. | |
4) | To possess the capability to perform software installation, testing, and acceptance procedures. | |
5) | To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems. | |
6) | To possess the skill of conducting maintenance and repairs on computer hardware. | |
7) | To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies. | |
8) | To possess the capability to plan, design, and develop computer and network software. | |
9) | To possess the ability to design and program for web development. | |
10) | To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 40 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Midterms | 2 | 10 | 2 | 24 | |||
Final | 3 | 15 | 2 | 51 | |||
Total Workload | 117 |