Computer Technology Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) Defines creative destruction and evaluates brands in this regard.
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meeting, information about the lesson, movie and book suggestions
1)	Hedonism
2)	History of advertising, changing advertising approaches from past to present
3)	Functions of advertisements
4)	Creative destruction and controversy over the black swan
5)	Consumption theories
6)	Fordism ve Taylorism
7)	Commodification, reification, alienation
8)	Practise for midterm
9)	Ethical Issues in Advertising
10)	Conformism
11)	Consumption society criticism in cinema
12)	Consumption society criticism in cinema/ 2
13)	Consumption society debates
14)	Consumption society debates

Sources

Course Notes / Textbooks:	Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim
References:	Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) To possess the ability to comprehend fundamental concepts in the field of computer technologies.
2) To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions.
3) To possess the ability to comprehend professional topics in a foreign language.
4) To possess the capability to perform software installation, testing, and acceptance procedures.
5) To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems.
6) To possess the skill of conducting maintenance and repairs on computer hardware.
7) To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies.
8) To possess the capability to plan, design, and develop computer and network software.
9) To possess the ability to design and program for web development.
10) To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To possess the ability to comprehend fundamental concepts in the field of computer technologies.
2)	To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions.
3)	To possess the ability to comprehend professional topics in a foreign language.
4)	To possess the capability to perform software installation, testing, and acceptance procedures.
5)	To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems.
6)	To possess the skill of conducting maintenance and repairs on computer hardware.
7)	To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies.
8)	To possess the capability to plan, design, and develop computer and network software.
9)	To possess the ability to design and program for web development.
10)	To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	10	2		24
Final	3	15	2		51
Total Workload					117