Computer Programming (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) Defines creative destruction and evaluates brands in this regard.
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meeting, information about the lesson, movie and book suggestions
1)	Hedonism
2)	History of advertising, changing advertising approaches from past to present
3)	Functions of advertisements
4)	Creative destruction and controversy over the black swan
5)	Consumption theories
6)	Fordism ve Taylorism
7)	Commodification, reification, alienation
8)	Practise for midterm
9)	Ethical Issues in Advertising
10)	Conformism
11)	Consumption society criticism in cinema
12)	Consumption society criticism in cinema/ 2
13)	Consumption society debates
14)	Consumption society debates

Sources

Course Notes / Textbooks:	Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim
References:	Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) He gains the ability of problem solving and analytical thinking skills.
2) He learns the fundamentals of computer programming, hardware and software and the basic computer concepts.
3) He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem.
4) He understands object-oriented programming concept and web programming.
5) He learns radix systems, fundamental electronics and computer hardware knowledge.
6) He gains mobile programming skills and develops applications for mobile platforms.
7) He designs and codes databases.
8) He learns to program and use computer networks, open source operating systems.
9) He uses the English language effectively.
10) He learns to use appropriate data structures according to programming requirements.
11) He develops software individually or as a team.
12) He follows developments in the field, high technology tools / applications.
13) He gains awareness of professional and ethical responsibility and has an awareness of professional ethics.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	He gains the ability of problem solving and analytical thinking skills.	1
2)	He learns the fundamentals of computer programming, hardware and software and the basic computer concepts.	1
3)	He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem.	1
4)	He understands object-oriented programming concept and web programming.	2
5)	He learns radix systems, fundamental electronics and computer hardware knowledge.	2
6)	He gains mobile programming skills and develops applications for mobile platforms.	2
7)	He designs and codes databases.	2
8)	He learns to program and use computer networks, open source operating systems.	2
9)	He uses the English language effectively.	1
10)	He learns to use appropriate data structures according to programming requirements.	1
11)	He develops software individually or as a team.	2
12)	He follows developments in the field, high technology tools / applications.	2
13)	He gains awareness of professional and ethical responsibility and has an awareness of professional ethics.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	10	2		24
Final	3	15	2		51
Total Workload					117