Computer Aided Design and Animation | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI142 | ||||
Course Name: | Advertising and Consumption | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
Course Assistants: |
Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
Week | Subject | Related Preparation |
1) | Meeting, information about the lesson, movie and book suggestions | |
1) | Hedonism | |
2) | History of advertising, changing advertising approaches from past to present | |
3) | Functions of advertisements | |
4) | Creative destruction and controversy over the black swan | |
5) | Consumption theories | |
6) | Fordism ve Taylorism | |
7) | Commodification, reification, alienation | |
8) | Practise for midterm | |
9) | Ethical Issues in Advertising | |
10) | Conformism | |
11) | Consumption society criticism in cinema | |
12) | Consumption society criticism in cinema/ 2 | |
13) | Consumption society debates | |
14) | Consumption society debates |
Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | |||||
1) Ability to design Have basic art and design skills Developing an idea for a topic or problem and visualizing it Having an aesthetic point of view Ability to make 2D and 3D Animation Ability to do Motion Graphics Design (Animation) Ability to use necessary programs and software for design and animation Digital Game Design Composing and scripting an idea Ability to create a storyboard Having knowledge about desktop publishing (printing, printing, etc.) Understanding the relationship between typography and emotion |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Ability to design Have basic art and design skills Developing an idea for a topic or problem and visualizing it Having an aesthetic point of view Ability to make 2D and 3D Animation Ability to do Motion Graphics Design (Animation) Ability to use necessary programs and software for design and animation Digital Game Design Composing and scripting an idea Ability to create a storyboard Having knowledge about desktop publishing (printing, printing, etc.) Understanding the relationship between typography and emotion |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 40 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Midterms | 2 | 10 | 2 | 24 | |||
Final | 3 | 15 | 2 | 51 | |||
Total Workload | 117 |