Justice Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) Defines creative destruction and evaluates brands in this regard.
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meeting, information about the lesson, movie and book suggestions
1)	Hedonism
2)	History of advertising, changing advertising approaches from past to present
3)	Functions of advertisements
4)	Creative destruction and controversy over the black swan
5)	Consumption theories
6)	Fordism ve Taylorism
7)	Commodification, reification, alienation
8)	Practise for midterm
9)	Ethical Issues in Advertising
10)	Conformism
11)	Consumption society criticism in cinema
12)	Consumption society criticism in cinema/ 2
13)	Consumption society debates
14)	Consumption society debates

Sources

Course Notes / Textbooks:	Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim
References:	Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts.
2) Has knowledge about the main differences and consequences of private law and public law.
3) Learns the analytical thinking method and has the ability to compare and use legal concepts.
4) Gains the ability to use theoretical knowledge in practical application through case studies.
5) Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved.
6) Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes.
7) Have comprehensive knowledge and skills about information technologies required by judicial mechanism.
8) To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation.
9) Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application.
10) Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession.
11) It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12) Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard.
13) Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession.
14) He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts.
15) He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts.
2)	Has knowledge about the main differences and consequences of private law and public law.
3)	Learns the analytical thinking method and has the ability to compare and use legal concepts.
4)	Gains the ability to use theoretical knowledge in practical application through case studies.
5)	Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved.
6)	Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes.
7)	Have comprehensive knowledge and skills about information technologies required by judicial mechanism.
8)	To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation.
9)	Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application.
10)	Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession.
11)	It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12)	Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard.
13)	Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession.
14)	He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts.
15)	He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	10	2		24
Final	3	15	2		51
Total Workload					117